Thank you Built In for naming us as one of the 50 Best Startups to Work for in NYC 2023! We are so excited for this recognition. 🎉 ❤ 🎊 Click the link for the full list: builtin.com/awards/new-york-…

We do love Halloween season — smells like potential for so many great DIY costumes! We’re so excited to team up again with our friend @laurenmancke for this year’s Top 10 costumes, starting with this sneak peek of her @TedLasso group! Stay tuned as more of our Top 10 is revealed!

It's our annual Friends & Family Event — now through November 10th, take 25% off everything with code TY25. Consider our way of saying thank you. 💛⁠⠀ ⁠⠀ Tag a friend or family member to let them now and head to the link in bio to shop now!

We’ve changed things up on our website today with a fresh new look! (We hope you love it as much as we do!) And as for our values and mission? Those remain unchanged and strong as ever.⁣⁠ ⁣⁠ Head to primary.com to poke around and see what’s new!

❤️ A message from our team… ⁠ ⁠ #BlackLivesMatter ⁠ A link to our letter here: bit.ly/2XMjuvY

We're kicking off the New Year on the cover of the @parentsmagazine January 2020 issue. You'll find @sydneyleroux and her children sporting the tank babysuit and baseball rash guard! Dive into our swimwear by clicking on the link here: bit.ly/37IOnon!

Our co-founders were featured on @TODAYshow highlighting their journey as entrepreneurs. "We view ourselves as the Crayola of clothing." 💕 today.com/video/meet-the-2-m…

The tastiest, easiest way to celebrate #NationalCookieDay! 3 Ingredient Pumpkin Cookies: -1 spice cake mix -1 can pumpkin puree -1 cup chocolate chips -Mix and scoop, then bake at 350 degrees for 12 minutes. (Primary PJs optional, but highly recommended. 😉)

Click this link here to unlock the deal: bit.ly/2RgzuEV!

This week’s Smile File... primary.com/blog/posts/the-s…

Why, yes! Those are our grown-up PJs being featured in @voguemagazine! (OMG!) vogue.com/slideshow/best-paj…