Princess Zahrah Mustapha Audu (@Princessmaudu) header
Princess Zahrah Mustapha Audu (@Princessmaudu) profile picture

Director General - Presidential Enabling Business Environment Council

Aso villa Abuja
Joined January 2021
Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)Photo by Princess Zahrah Mustapha Audu (@Princessmaudu)
Princess Zahrah Mustapha Audu retweeted
Tinubu Belongs in League of Africa’s Transformational leader says the DG @PEBECgovng @Princessmaudu 2: I just read the article on @THISDAYLIVE and let me summarize it for you. 3: The article is essentially Princess Zahrah Audu’s argument for judging Tinubu by his long-term political and institutional record rather than only by the controversies surrounding him. 4: Key points Mandela and Rawlings comparison: -(a): Audu says Tinubu should be viewed in the historical context of African leaders whose legacies ultimately went beyond the controversies of their political careers. -(b): Biography vs.record: She argues that Nigerians can scrutinise Tinubu’s academic and personal history, but should distinguish between verified facts, disputed claims and unsubstantiated allegations. -(c): Tinubu’s political trajectory: She highlights his Senate years, pro-democracy activism, two terms as Lagos governor, role in building the @OfficialAPCNg coalition, and eventual presidency as evidence of sustained political capacity. 5: Economic reforms: The article points to fuel-subsidy removal and foreign-exchange reforms as major structural changes. -(a): Audu acknowledges their short-term costs, including inflation and hardship, while arguing that they address deeper fiscal and economic vulnerabilities. -(b): Institution-building: Her broader argument is that transformational leadership should be assessed through political achievement, institutional legacy and the ability to confront systemic problems, not formal credentials alone. 6: Her conclusion: Audu says Tinubu should be scrutinised and criticised where evidence warrants it, but that his achievements should receive the same evidence-based scrutiny. -(a): She ultimately expresses the view that history will judge his leadership favourably. 7: the article is making the case that Tinubu’s legacy should be debated around what he is changing and building, not reduced entirely to the controversies surrounding his biography. 8: A powerful and timely piece by the DG @PEBECgovng and the National Publicity Secretary of @CityBoyMedia 9: again, read No 7 slowly @SAsekome @AAAlhaji21 @Olomu_Aperan @mariolexxx @Bond_not_james @OLABIM2533691 @STinubu @BusayoAdemiku1 @__timilawal @adenlevicky @Updateboyx @akinco4u @IamOchejaOkala @ogabi_solomon @Ruthoyiza12 @akinwale_cfi @Onsogbu @lollylarry1 @Eyeofnigeria @cbmekiti @Deen_PR @SarahDavou2 @9jamade_me @9jaDNAcoach @9ja_N_Nigerians @ansem_edet @PBATMediaCentre @tobbiematthew @JohnFanimokun @Diorthecurator @iamAhmadOlolu
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Following the Presidential Enabling Business Environment Council (PEBEC) two-day Peer-to-Peer Learning Workshop in Abuja, we spotlight key insights shaping subnational reform across Nigeria. In this first installment of our ‘Voices of Reform’ series, we asked Honourable Commissioners and Heads of Investment Promotion Agencies (IPAs): “What was your biggest takeaway from the session?” From understanding the investment lifecycle to strengthening cross-state collaboration, these reflections highlight practical lessons that will shape reform implementation moving forward. The journey to a more enabling business environment starts with shared learning and collective action. #PEBEC #PEBECWORKS #SABER #WorldBank #PeerLearning #EaseOfDoingBusiness
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Highlights from the Nigeria–UK Business Forum, organised by the Presidential Enabling Business Environment Council (PEBEC) in collaboration with the Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA), held at the Commonwealth Secretariat, Marlborough House, London. The high-level engagement convened policymakers, investors, business leaders, and diaspora stakeholders to advance dialogue on strengthening Nigeria–UK trade and investment relations. Through impactful conversations and strategic engagements, the forum underscored Nigeria’s ongoing reforms aimed at improving the business environment, enhancing investor confidence, and unlocking sustainable economic opportunities. The forum continues to serve as a strong platform for fostering partnerships, promoting Made-in-Nigeria enterprises, and positioning Nigeria as a competitive destination for global investment. #PEBEC #NACCIMA #NigeriaUKBusinessForum #MadeInNigeria #TradeAndInvestment #NigeriaUKRelations #DiasporaInvestment
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Eid Mubarak. As we celebrate this season of peace, reflection, and gratitude, the Presidential Enabling Business Environment Council (PEBEC) reaffirms its commitment to building an inclusive and thriving business environment for all. Wishing you joy, prosperity, and continued blessings. #EidMubarak #PEBEC #PEBECWORKS #Easeofdoingbusiness
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I am truly humbled and deeply grateful to the CCI France Nigeria for deeming me worthy to be featured as the face of the Chamber’s 2026 International Women’s Day celebration. #InternationalWomensDay #IWD2026 #WomenInLeadership #GiveToGain #CCIFranceNigeria
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As part of the 90-Day Business Environment Enhancement Programme Accelerator (BEEPA), the Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu, led a technical observation visit to the Tin Can Island Port under the Ports and Customs Efficiency Committee. The visit, facilitated by the Nigerian Ports Authority (NPA), formed part of a focused three-day engagement designed to observe end-to-end cargo clearance processes, joint inspection practices, and inter-agency operational workflows. Engagements were held with terminal operators at Five Star Logistics Terminal, Tin Can Ports and Cargo Handling Services (SIFAX), and Tin Can Island Container Terminal (TICT). Representatives of the National Single Window joined the visit, sharing perspectives on ongoing efforts to strengthen coordination across port processes and streamline regulatory interfaces ahead of phased implementation. The engagement was also attended by key port and border agencies, including the Nigeria Customs Service, Nigeria Immigration Service, National Drug Law Enforcement Agency (NDLEA), Nigeria Agricultural Quarantine Service (NAQS), National Inland Waterways Authority (NIWA), Oil and Gas Free Zones Authority (OGFZA), and the Port Health Authority. The visit provides critical operational evidence to support BEEPA implementation, aimed at strengthening inter-agency coordination, improving cargo clearance performance, and advancing measurable efficiency gains at Nigeria’s ports.  #PEBEC #PEBECWORKS #BEEPA2026 #PortsAndCustomsEfficiency #TradeFacilitation #EaseOfDoingBusiness #OneGovernment
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The Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu, led the PEBEC team on a visit to the Lagos Apapa Ports for Day 2 of a three-day Lagos engagement. Joined by Hon. Ahmed Munir, Chairman, House Committee on Commerce. The visit, conducted under the Ports and Customs Efficiency Committee of the 90-Day Business Environment Enhancement Programme Accelerator (BEEPA), was facilitated by the Nigerian Ports Authority (NPA) and included engagements across APM Terminals, ENL Terminal, GDNL Terminal, and Lillypond Container Terminal. The engagement also featured participation from the National Single Window, alongside key port and border agencies including the Nigeria Customs Service (NCS), Nigeria Immigration Service (NIS), National Drug Law Enforcement Agency (NDLEA), Nigeria Agricultural Quarantine Service (NAQS), National Inland Waterways Authority (NIWA), Oil and Gas Free Zones Authority (OGFZA), and the Port Health Authority. The visit supports evidence-based implementation under BEEPA, reinforcing inter-agency collaboration and informing targeted efficiency improvements across Nigeria’s ports. #PEBEC #PEBECWORKS #BEEPA2026 #PortsAndCustomsEfficiency #EaseOfDoingBusiness #TradeFacilitation #OneGovernment
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Seasons Greetings Thank you for your collaboration and commitment to improving Nigeria’s Business Environment. We wish you a Joyful Festive Season and a successful New year #PEBEC #easeofdoingbusiness #seasonsgreetings #happyholidays #nigeria
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14.10.2025 The Presidential Enabling Business Environment Council & the Embassy of the United Arab Emirates held a high-level strategic engagement on Business Facilitation& Investment Access, spotlighting Nigeria’s vibrant investment climate & the UAE’s growing trade partnership.
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In her remarks, PEBEC DG Princess Zahrah Mustapha Audu reaffirmed Nigeria’s commitment to making business simpler, faster & more transparent, highlighting reforms such as the Regulatory Impact Assessment (RIA) Framework, the State Action on Business Enabling Reforms Programme,
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16.10.2025 The PEBEC DG joined a high-level panel at the Government AI Campus Leadership Engagement organized by Google, a capacity-building session focused on strengthening Nigeria’s public sector understanding and adoption of Artificial Intelligence.
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16.10.2025 The PEBEC DG joined public sector leaders and innovators at the Bureau of Public Service Reforms (BPSR), FCTA, and BudgIT Foundation’s workshop themed “Artificial Intelligence Meets Human Experience: Enhancing the Civil Service with Skills for the Present and Future.”
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16.10.2025 The PEBEC DG attended the 7th Annual General Meeting of the European Business Chamber (Eurocham), held at the Civic Center, Lagos. The event brought together leaders from the public and private sectors to strengthen collaboration and advance discussions on creating
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17.10.2025 The PEBEC DG joined leaders from government, business, and development institutions at the Pre-Investor Forum on Facilitating Intra-African Trade and Investment, convened by Woodhall Capital in partnership with PEBEC, Afreximbank, the Nigeria Governors’ Forum, and
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A delegation from the Local Government Economic Summit, the umbrella body of local government associations in Nigeria, led by Dr. Maurice Ibe, paid a working visit to the Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu. Discussions centred on the upcoming edition of the Local Government Economic Summit and explored potential areas of collaboration, including leveraging the summit as a platform to showcase PEBEC’s ongoing efforts to improve the ease of doing business across all levels of government. The delegation also expressed interest in working with PEBEC to explore the establishment of Business Development Centres across local governments in Nigeria as a means of strengthening grassroots enterprise support and driving inclusive economic growth. #PEBEC #EaseOfDoingBusiness #BusinessClimate #LocalGovernments #PublicPrivateDialogue #EconomicGrowth #MSMEs #Nigeria
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A delegation from the Trademarks Registry, led by the Director/Registrar of Trademarks, Shafiu Adamu Yauri, mni, paid a working visit to the Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu. Discussions explored opportunities to enhance operational efficiency at the Registry as part of wider efforts to strengthen intellectual property protection and support business growth in Nigeria. The delegation shared ongoing plans to establish an in-house IT function to improve technical capacity and service delivery. The PEBEC team reiterated its readiness to provide strategic advisory support in facilitating stakeholder alignment and ensuring that any planned digital improvements are seamlessly integrated to reduce bottlenecks and improve the ease of doing business. #PEBEC #EaseOfDoingBusiness #BusinessClimate #Trademarks #IntellectualProperty #RegulatoryReforms #DigitalTransformation #Innovation #MSMEs #Nigeria
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Dr. Chidiebere Onwumere of the National Policy Advocacy Centre, Abuja Chamber of Commerce and Industry (ACCI), paid a working visit to the Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu. The engagement provided an opportunity to explore potential collaboration on private sector engagement, while also discussing shared areas of interest such as the Abuja Free Trade Zone, the adoption of green technology, and initiatives to encourage increased business participation in chambers of commerce. The meeting further opened conversations around potential collaboration with ACCI on future initiatives, particularly from the first or second quarter of 2026, to foster greater stakeholder participation and drive reforms. #PEBEC #EaseOfDoingBusiness #SABER #ACCI #BusinessClimate #PolicyAdvocacy #PublicPrivateDialogue #MSMEs #Nigeria
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16.09.2025. The Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu, delivered a goodwill message at the One-Day Policy Dialogue on Sustainable Economic Governance in Nigeria, convened by the National Institute for Legislative and Democratic Studies (NILDS) at the NILDS Permanent Site. Speaking at the high-level gathering, which brought together lawmakers, policymakers, and economic governance stakeholders, Princess Zahrah underscored the importance of deepening legislative–executive synergy as a cornerstone for achieving sustainable economic reforms. She emphasized that economic governance is not the sole responsibility of government but the product of effective collaboration between institutions, the private sector, and citizens. She reaffirmed PEBEC’s commitment to working with the National Assembly and institutions like NILDS to build governance structures that are competitive, inclusive, and resilient for the future. Princess Zahrah also expressed concern about the legislative oversight of private businesses, stressing the need for clear definitions and boundaries within the law. She highlighted the importance of educating lawmakers on the scope and limits of their oversight powers to prevent overreach and ensure a more effective and balanced approach. #PEBEC #EaseOfDoingBusiness #EconomicGovernance #NILDS #NationalAssembly #LegislativeExecutiveSynergy #Nigeria #Reforms #Competitiveness #InclusiveGrowth
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The Federal Ministry of Finance has ordered the suspension of the 4% Free on Board (FOB) levy on imported goods, a levy recently introduced by the Nigeria Customs Service. This decisive action follows PEBEC’s formal intervention, ensuring that private sector concerns about rising costs, inflation, and disrupted supply chains were taken into consideration. As the bridge between government and businesses, PEBEC will continue to champion reforms, foster dialogue, and push for policies that create a stable, competitive environment for Nigerian businesses to thrive. 💼✨ #EaseOfDoingBusiness #PEBEC #BusinessReforms #NigeriaBusiness #PolicyImpact
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A delegation led by Prof. Tunji John Asaolu, President of the Pan African Chamber of Culture, Trade and Investment (PANACCTI) and Secretary General of the United World Congress of Diplomats (UN-WCD), paid a working visit to the Director General of the Presidential Enabling Business Environment Council (PEBEC), Princess Zahrah Mustapha Audu. Discussions focused on strengthening policy coordination to improve Nigeria’s business environment, increasing Foreign Direct Investments (FDIs), and securing international partnerships to boost trade and investment flows in commemoration of Nigeria’s participation at the 80th UNGA. Key highlights included proposed collaboration to engage Nigerian subnationals and international investors, and the highly anticipated PEBEC’s side event and participation at UNGA in New York this September. #PEBEC #EaseOfDoingBusiness #BusinessEnvironment #PANACCTI #UNWCD #FDI #Trade #Investment #PEBECInNewYork #PEBECWorks
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