Roar Projects aids the Melbourne hospitality scene to get businesses off the ground and turn them into viable commercial operations. Principle Design developed the Roar branding around the fortitude and engagement of their four partners, splitting a shield marque into quadrants

- The Emerald Hill Residence Aged Care Facility engaged with Principle Design to create a brand for their open-to-public café. Under direction of the Lions Club, PD assisted in the naming and branding of the café. -

The Save Wildlife Association is the legacy of the passionate advocate for Australian Wildlife, Judith Eardley. We developed an illustrative logo for the initiative influenced by the tones found in the native Australian wilderness, from Eucalyptus greens to desert-sand ochre.

- Last week, the Principle Design team geared up for the 2019 Melbourne Design Awards Ceremony where we were pleased to take home, not just one, but two awards in recognition of design excellence for our work with Ecosa, Western Autistic School & Autism Teaching Institute. -

- It was a privilege to create a brand identity for the Robin Boyd Foundation’s Centenary of Design this year. As designers, we bolster the Foundation's commitment to impeccable architectural design. Checkout their events this weekend here: robinboyd.org.au/whats-on

- It was a privilege to create a brand identity for the Robin Boyd Foundation’s Centenary of Design this year. As designers, we bolster the Foundation's commitment to impeccable architectural design. Checkout their events this weekend here: robinboyd.org.au/whats-on

- It was a privilege to create a brand identity for the Robin Boyd Foundation’s Centenary of Design this year. As designers, we bolster the foundations commitment to impeccable architectural design. Checkout their events this weekend here: robinboyd.org.au/whats-on

Beautifully Imperfect was a NICA production performed by a third-year student under Rob Tannion. NICA paired with Principle Design to help bring this thoughtfully dark and mysterious performance to the public.

McBride Charles Ryan required a publication that showcased their key projects to potential clientele in a way that was exciting and engaging. To achieve this, a cinematic approach to image treatment was used to create energetic page layouts.

Gregory Elms, a gifted photographer and friend, approached the PD team when he was invited to exhibit his work in New York. Together we created the ‘Transience’ book to accompany his incredible work at the exhibition.