Our final session of the day is a Q&A with next gen packaging print leaders Matt Ellis, Luminar, and Aaron Lusch, Platypus Print Packaging #pknlive #print21live

Educating consumers between use by and best before date marking on products can help us fight food waste says Mark Dingley, Matthews #pknlive #print21live

“The method you choose changes with the message your sharing,” says Richard Cuthbert, Tetra Pak, who shares the difference in codes on pack connecting consumers #pknlive #print21live

“AR is a strategy, not a gimmick,” says Bill Atta, DreemAR #PKNlive #print21live

Bill Atta from DreemAR shows us how AR can be integrated in packaging and how it can be used intelligently for brands and consumers #print21live #pknlive

Bringing pack to play with Liza Vernalls, head of packaging at Campbell Arnott’s #pknlive #print21live

“Brands can no longer just talk the talk,” says Mikey Hart, Hulsbosch, who shares his insights into sustainability and packaging #print21live #pknlive

PKN+P21 is here! Make sure to use the hashtags #PKNLive #Print21Live and share with us your insights from the day

Two months to go until L!VE returns | ow.ly/CM9850uDLlh

Bobst to unveil hybrid press at Labelexpo | ow.ly/8vBQ50uDLkD