
Professor of Marketing Science & Director @EhrenbergBass Institute, @UniversitySA. Tweets marketing, science, sceptical thinking.
Australia
Joined February 2009
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That’s an amazing interesting and sensible, important comparison. I’m surprised no one has done this analysis earlier.
Below are two charts, one showing all the major conflicts going on in the world and the deaths accumulated by them in the month of September 2026.
The second chart lists the media coverage/headlines and attention those deaths received.
We now have real data to back up what many of us have been saying for months on this app.
Look at Gaza/Palestine with 120 the “least amount of deaths” where supposedly a genocide is happening but with “the most coverage.”
Nigeria had 451 deaths nearly 4 times that of Gaza but received ZERO HEADLINES and they receive $730 MILLION in American taxpayer dollars FY2025.
Somalia had 194 deaths, 74 murders than Gaza and receives ZERO HEADLINES and they received $498 MILLION in American taxpayer dollars FY2025.
Gaza receives way more headlines, coverage, and attention than Ukraine and they had 6202 deaths in September alone and it’s not considered a GENOCIDE. Nobody’s marching in the streets, protesting, and rioting around the world for Ukrainians.
Ethiopia had the 4th largest deaths at 609 and coverage is AGAIN surpassed by Gaza and they received $920 MILLION in American taxpayer dollars in FY2025. None of people talking about Gaza care that the tax dollars are getting to extremists and funding their atrocities.
And you wanna know why?
Yes it’s antisemitism because it’s a conflict with Jewish people.
But ALSO in the other countries it’s the Islamists who are doing the killings mainly, but in Gaza they’re being killed and are pissed about it and the world has to know and pay, as they cry victim.
Byron Sharp retweeted
the funniest part is that trying to cancel someone for a meme that says Mao was a dictator has produced the largest global conversation about Mao being a dictator in decades
Byron Sharp retweeted
Tomorrow we're releasing a full UATX course for free: all 19 lectures of Professor Isabella Reinhardt's Rise and Fall of Ancient Rome, filmed in class with our students.
It runs from Rome's mythical founding to the Third Century Crisis. It ends on a question the class spent a whole session arguing about: did Rome ever really fall?
Brilliant
A high school girl in Mexico just won a gold medal for putting out fires with a speaker. It plays one deep, low hum and the flames die in about 5 seconds.
DARPA tried the same idea back in 2012 with a rig so big and clunky they never took it any further, and hers runs on a 12-volt battery and a speaker she can carry around.
Sound is just air being pushed back and forth. A low note at 30 hertz means the air around the flame is flipping direction 30 times every second.
Flames only exist in a thin layer where fuel vapor mixes with oxygen. Shake that layer hard enough and it keeps getting stretched thinner, the heat gets pulled away faster than the flame can make more, and eventually the flame rips right off the fuel. Whatever tears off is too cool to keep burning, so it just goes out.
DARPA's report put a number on how little it takes. Once the air at the flame is moving about half a meter per second, which is barely a breeze, the flame goes out, and pretty much any pitch can get there if you crank the power high enough.
Low notes just get you there way cheaper, because a speaker moves a lot more air on each push when the pitch is low. Two engineering students at George Mason figured this out by trial and error in 2015. They started with super high pitches, 20,000 to 30,000 hertz, and all the flames did was shiver. It only worked once they dropped down to 30 to 60 hertz, which is basically the bass on a hip-hop track.
Ángela Karime's build is a 12-volt battery, a frequency generator, an amplifier and a speaker, tuned to 30 hertz. She named it Vortex Tech and talks about it shooting out little rings of air, and that's real physics. When loud, low sound gets pushed through a narrow opening, the air curls up into rings like a smoke ring, and those rings carry a puff of air way farther than the sound would get on its own. In her tests it put out small flames from about 2 meters away.
She went through five prototypes and over 100 tests in about a year, and she says it's put out burning wood, flammable liquids, electronics and cooking oil.
The cooking oil one is a big deal. Throw water on a grease fire and it flashes into steam and flings burning oil all over your kitchen, which is exactly the kind of fire where you'd want something that doesn't put anything into the pan.
Now, sound can't cool anything down, so a big fire sitting on red-hot fuel can come right back the second the speaker shuts off. The George Mason guys worried about the same thing in 2015, and it's why this is still a prototype for small flames and the red extinguisher under your sink isn't going anywhere yet.
Space might end up being where this matters first. Up there water floats off in blobs, while sound works the same with or without gravity, and acoustics researchers have already published experiments on fighting fires with sound on spacecraft.
She's still in high school, and she's already working on a version that spots a fire and puts it out by itself. The gold in Indonesia also came with a special award that gets her into another international competition.
Byron Sharp retweeted
When I received a message from a former Trump administration official in August, asking me to meet with his team at a prestigious think-tank, I never could have imagined I was conversing with an Iranian intelligence agent.
It was the start of a two-month sting - described by ASIO chief Mike Burgess as "sophisticated and targeted" - that ended with the notorious Islamic Revolutionary Guard Corps gaining access to my personal emails and details in a major security breach.
The message from a former senior Trump administration contact I forged through my Wuhan reporting, who has a prominent profile with hundreds of thousands of followers, came on August 18 this year.
I had worked with him on my investigation into the origins of Covid-19. I trusted him and had met him in person during one of his visits to Australia.
Unbeknownst to either of us, his genuine X account had been infiltrated by an Iranian operative, using the ‘delegate feature’ on X, which gives a third party access to manage and operate your account.
Full story here:
news24.com.au/politics/austr…
Byron Sharp retweeted
Britain's biggest ever petition wasn't about Britain. 📜
1814. We'd just beaten Napoleon. The peace treaty gave France five more years of the slave trade. ⚓
Our own government had signed it. The country erupted. 🔥
One in every seventeen people signed. Children included. ✍️
Castlereagh took those names to Vienna. He could have asked for anything. He asked for an end to the slave trade. ⚖️
France never got its five years because of the British people. 🇫🇷 🫷🇬🇧
Be part of us. ☝️🇬🇧
Be Proud Of Us. 🙏🇬🇧
Byron Sharp retweeted
The Handmaid’s Tale is fiction for you. For us, it’s real life.
In Poland, I spoke about the victims of Auschwitz and the people massacred by the Islamic Republic in Iran. History teaches us what happens when the world looks away. We must remember the victims, confront tyranny, and refuse to let another massacre be met with silence.
#Iran
Byron Sharp retweeted
“I had $EX with underage girls. My entire family and my father did too.
So what? It’s absolutely NORMAL.”
UNBELIEVABLE 😶😶😶🙄
Byron Sharp retweeted
A spring baby boom is being celebrated at Monarto Safari Park with 10 new arrivals across four species. Four American bison calves have been born in the past week and are joined by a plains zebra foal, two waterbuck calves and three little addax calves.
Byron Sharp retweeted
The benefits of electrification are so ordinary that we can forget how extraordinary they are. Many things change when a home gets electricity for the first time. A light switched on. Medicine kept cold. A phone charged.
#beautifulnews
(via @beautiful__news)

ALT An area chart shows the percentage of the world's population with access to electricity increasing from 71.5% in 1990 to 91.9% in 2024, a rise of 20.4 percentage points. The steadily rising blue area illustrates more than three decades of progress, with approximately 300,000 people gaining access to electricity every day. By 2024, more than nine in ten people worldwide had electricity access, although 8.1% remained without it. Source: World Bank.
Byron Sharp retweeted
Tocqueville’s paradox: it is in the most equal societies that people find inequalities most intolerable.
Ouch, hilarious.
Um if you hadn’t majored in the humanities you’d know this is 2.5 percent @TheSpectator
Byron Sharp retweeted
Eric Hoffer wrote this article about Israel almost 60 years go. It reads like it was written yesterday.
"The Jews are a peculiar people: things permitted to other nations are forbidden to the Jews.
Other nations drive out thousands, even millions of people and there is no refugee problem. Russia did it, Poland and Czechoslovakia did it, Turkey threw out a million Greeks, and Algeria a million Frenchmen. Indonesia threw out heaven knows how many Chinese-and no one says a word about refugees. But in the case of Israel the displaced Arabs have become eternal refugees. Everyone insists that Israel must take back every single Arab. Arnold Toynbee calls the displacement of the Arabs an atrocity greater than any committed by the Nazis.
Other nations when victorious on the battlefield dictate peace terms. But when Israel is victorious it must sue for peace. Everyone expects the Jews to be the only real Christians in this world.
Other nations when they are defeated survive and recover but should Israel be defeated it would be destroyed. Had Nasser triumphed last June he would have wiped Israel off the map, and no one would have lifted a finger to save the Jews.
No commitment to the Jews by any government, including our own, is worth the paper it is written on. There is a cry of outrage all over the world when people die in Vietnam or when two Negroes are executed in Rhodesia. But when Hitler slaughtered Jews no one remonstrated with him.
The Swedes, who are ready to break of diplomatic relations with America because of what we do in Vietnam, did not let out a peep when Hitler was slaughtering Jews. They sent Hitler choice iron ore, and ball bearings, and serviced his troop trains to Norway.
The Jews are alone in the world. If Israel survives, it will be solely because of Jewish efforts. And Jewish resources. Yet at this moment Israel is our only reliable and unconditional ally. We can rely more on Israel than Israel can rely on us. And one has only to imagine what would have happened last summer had the Arabs and their Russian backers won the war to realize how vital the survival of Israel is to America and the West in general.
I have a premonition that will not leave me; as it goes with Israel so will it go with all of us. Should Israel perish the holocaust will be upon us."
Byron Sharp retweeted
This 260-year demographic timeline of Poland’s Jewish population reveals the devastating scale of the Holocaust. Source: buff.ly/MEHJWla
Byron Sharp retweeted
I just learned that he has no mother or father to speak up for him. And now the Islamic Republic wants to hang him.
His name is Ilya Ben Rashid.
He is a young Iranian protester He has a younger sister. Now he is facing a death sentence.
He was arrested during the January 2026 protests in Iran. A Revolutionary Court in Isfahan sentenced him to death on charges of “waging war against God” for allegedly damaging public property.
He is being held in Dastgerd Prison. Reports say he was denied a lawyer of his choice.
Imagine facing execution for demanding freedom.
We must become his voice. We must stop his execution.
Say his name. Save Ilya Ben Rashid.
#StopExecutionsInIran
Byron Sharp retweeted
If you support Palestine and keep screaming “genocide” after watching this video, there’s no fixing your level of hate and idiocy.
Byron Sharp retweeted
Morocco’s First Female Prime Minister Has a Message: It’s Madam, Not Sir
During a parliamentary debate, Fatima Zahra Al-Mansouri corrected a female lawmaker who twice addressed her as “Mr. Prime Minister.”
“You’ll have to get used to it,” she replied, offering a lighthearted reminder that Morocco now has a woman leading its government for the first time.
Source: @Le360ar


























