Assistant Professor of Marketing, IIM Ahmedabad Research: culture, branding and linguistics
Ahmedabad, India
Joined February 2010
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Dr Tanvi Gupta retweeted
Devanagari is an extremely elegant script. But this was never explained to us in school.
A thread on the awesomeness that is devanagari.
Let's start with the things that my teachers did *not* teach me in school:
Dr Tanvi Gupta retweeted
Are you tired of answering “is this generalizable” questions when you present research on India/ specific states? I suggest try this 👇
Dr Tanvi Gupta retweeted
Recently, a student asked me why they have to learn trigonometry which doesn’t have real life applicability. My response wasn’t convincing. Here is Stanford alumni, Hamza Alsamrae, a math major, who responds as it should be…
Dr Tanvi Gupta retweeted
IIMs and historically-minded research? Two new PhD theses coming from @IIMAhmedabad and @iimb_official study phenomena over nearly a century, especially on entrepreneurship.
Was lucky to be on both their dissertation committees. Brief thread on what we learn from them (1/7)
Dr Tanvi Gupta retweeted
Just launched! Our film ‘The Sociologist’s Wife’ is now available on YouTube. It tells the story of 3 wives married to eminent British sociologists youtu.be/Xy-ZBDpBA4w
Dr Tanvi Gupta retweeted
#JaaneBhiDoYaaro continues to stand tall as one of the funniest, smartest satires. Its relevance makes it a cult classic. With benchmark performances, story and screenplay, raising a toast to this brilliant piece of cinema on its 40th anniv 🌟
#KundanShah
What's your fav scene?
Dr Tanvi Gupta retweeted
‘Beyond Bahus’ goes into the colourful world of Indian TV dramas, revealing an unexpected side to Hindi soaps, and what they mean to the women who watch them.
The film drops on 13th August, 2023 on YouTube.
#BeyondBahus
Dr Tanvi Gupta retweeted
As a PhD student, all I focused on was getting a PhD.
As a PhD supervisor, I focus on training students on the long-term process that leads to getting a PhD.
Here's some examples🧵
Dr Tanvi Gupta retweeted
The devil works hard, but @Barbie’s marketing team is INSANE
Small visual thread of all their awesome work as of late:
Dr Tanvi Gupta retweeted
A beautiful read and reminder to nurture the strong, resilient and uplifting female friendships that help us through life in solidarity. On this subject, today’s #RecommendedRead (that’s on my to-read list): Yaari: An Anthology on Female Friendships by Women and Queer Folx
"Where do we go when the scars on our flesh are so deep that they start fading from the surface and begin eating our insides? We go to each other"
@Khushbu68906378 and I poured our hearts in awe of female friendships in this piece. Read? writingwomen.co/post/radical…
#womenforwomen
Dr Tanvi Gupta retweeted
Take a close look at this photograph. A slice of colonial India where Indian servants used to diligently sway Punkhas for their British ‘masters’. But, why aren't they pulling the ropes with their hands? Sit back as we unravel some intriguing history. Thread. 1/15
Dr Tanvi Gupta retweeted
For a fantastic read on how complex cultural norms intersect with women’s tendencies to not take their health seriously, especially with lifelong lifestyle diseases like diabetes, #RecommendedRead for today: Sugar and Tension by Leslie Weaver. Insightful, rich ethnographic work!
Dr Tanvi Gupta retweeted
No cafe in Delhi’s I.G. Intl Airport T3 sells bananas. Or any other fruits. But lol you can buy costly nutritional supplements! It’s not about logistics. Bananas grow in India & are less perishable than whipped cream.
Dr Tanvi Gupta retweeted
Magnificent day talking consumer research from dawn to nightfall. IIM Udaipur, what a great vibe! Special bonus to be able to meet with Prof. Janat Shah after nearly 30 years. Oh yes, I will be back.
Dr Tanvi Gupta retweeted
Great chat with @ProfTanvi @IIMUdaipur
Brands in India are embracing role reversal in their campaigns. Campaigns like #Sharetheload are creating relatable, organic impact.
Watch @ProfTanvi discuss this in the context of semiotics with @swamicrm on #TheSuperCMOShow
youtube.com/watch?v=a2ljXMXJ…
