We helped start & fund the @peakconf two years ago and the initial speaker lineup is legit. 2,000+ attendees expected. Was hard to get it off the ground but turning into a good biz/investment.

We invest up to $4M in early-stage companies building across: - Sports - Media & entertainment - Human performance - Experiences & lifestyle DMs / email are always open

When we invested in Aurora saw a massive gap in fulfilling the needs of HNWs (and particularly athletes). Cool to see @kylekuzma get involved!

In NYC next week (Sept 22-25). Speaking at this family office event below. Looking forward to seeing some of you there!

The 3 major trends in fitness with IRONMAN's CEO, Scott DeRue. IRONMAN is the LARGEST organizer of participation sports worldwide; this year, they'll host over 260 events in 50+ countries. You probably know them from triathlons, but they also have running and cycling events. Other cool facts: • The Ironman logo is one of the MOST tattooed items in the world. • In Sydney, they hosted the world's largest road-running race (90,000+ participants). In the full podcast, we break down: ❶ All of Ironman's revenue streams ❷ Building community in event-focused businesses ❸ Evolution of fitness sports and where it's headed next Check it out here: community.profluence.com/pod… @IRONMANtri @scottderue @ProfluenceCo

Really proud of what we've built from scratch: • 34,000 newsletter subs • 1,100 association members • 150,000 social media followers • investments into 16 early-stage companies • events w/ hundreds of members across the world • 270 podcasts (w/ thousands of downloads/episode) I'm flattered to see the copycat models that have continued to emerge, as it further validates what we're doing at @ProfluenceCo. It's how I know we're truly shaping the future of sports... Let's keep building! 🚀

Unrivaled 3x3 women's basketball is now valued at $340M following their Series B raise. The breakout sports league: • Offers players equity • Highest avg. salary in women’s sports New investors include - Trae Young, Alex Morgan, Serena Williams, Franz Wagner, & Bessemer VP

Many of the most successful founders are outsiders... In sports, there are good examples of this: 3⃣WHOOP ($3.6B) - Founded by Will Ahmed, a former Harvard squash player with no background in wearables or sports science. 2⃣Peloton ($3.2B) - John Foley, a former executive at Barnes & Noble, co-founded Peloton without a background in fitness. 1⃣DraftKings ($23B) - Jason Robins, Matt Kalish, & Paul Liberman came from tech and marketing backgrounds, not from the sports or gambling industries. And what gets me most excited... Is how many other talented founders continue to enter the sports industry bringing new thoughts, ideas, and outside perspectives! 📈

Just vibe-coded a helpful tool... 🚨 AI Pitch Deck Analyzer for Sports 🚨 Trained on 3,000+ investment decks...upload your deck and get instant feedback across 8 categories. (link below)

Super cool 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 from one of our portfolio companies... 4 months after stepping on the field, our alt jerseys have been released at @westchestersc. 𝐇𝐢𝐠𝐡 𝐥𝐞𝐯𝐞𝐥 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ⚽ ❶ We’ve built a soccer team from scratch faster than anyone in USL history, in what we believe is a massive arbitrage opportunity. ❷ One of the fastest growing social media accounts in the league - nearing 13,000 followers in only a few months. ❸ Acquired a youth sports academy, brought on athlete investors, gave fans ownership through a successful crowdfund, and much more is in the pipeline. We don’t just analyze/talk about things at @ProfluenceCo…we do them.

You need to check out IBM’s 2025 Sports Survey, which breaks it all down: obvs.ly/profluence-sports2

Public Sports Stocks Are On a Tear 📈 • DraftKings — +37% last year. • Amer Sports — 3x since IPO in 2024 • Dick's Sporting Goods — +304% last five years. • TKO Group (UFC + WWE) — +331% last five years. Sports isn’t just entertainment anymore...it’s becoming one of the hottest plays in the market.

My latest thought piece here: petcashpost.com/p/sports-is-…

There's never been a better time to build a sports league... But there's also never been this much competition.