Project Deep

If you pay people for doing nothing, they’ll just sit at home and doom scroll on their phones all day.” Well… Germany tested that theory — and the results might surprise you.

This #WorldHealthDay, remember: 💰 Unconditional cash transfers aren’t just about money— They’re public health tools. Less stress. Fewer ER visits. Better nutrition. Because when survival isn’t the goal, people can finally start to thrive.

When people are constantly worried about making ends meet, it drains their mental energy—leaving little room for focusing on health, long-term goals, or even daily peace of mind.

Health is a right, not a privilege. And financial stability? It's one of the best prescriptions for good health.

💡 How Do Families Use Lump Sum Cash Transfers? 💡(2/2) Cash infusions can have a different impact on communities at different levels of vulnerability and asset access. They build from base needs to aspirations, moving from alleviating stressors to improving quality of life.

💡 How Do Families Use Lump Sum Cash Transfers? 💡(1/2) Direct lumpsum transfers, with no strings attached, have the potential to be invested in a way that can fundamentally change the economic and behavioural trajectory of recipients.

Scaling impact isn’t just about expansion—it’s about depth, sustainability, and the narratives we shape. At DPW’s Virtual Impact Forum, our co-founder, Pankhuri Shah , shared insights on how Project DEEP navigates the complexities of scale in direct, trust-based giving.

Most of us understand how deadly the debt trap can be, especially in low income households. ⛓️ Loans are taken for agricultural inputs and most money from the harvest is used in paying those back at high interest rates, leaving minimal scope to save or spend on development.

As entrepreneurs, we all seek risk capital, money that allows us to tinker with our ideas boldly. 💰 This need is even more acute in areas with lower liquidity.

Can you imagine travelling 1km or more for water - to drink, clean, bathe, cook? 💧 26 families changed this tedious reality for themselves by creating water access closer to themselves.

When asked the impact of the program on the community, one respondent said, "सब चमक गये" ✨ 29 families in Shelkui chose to invest in silver, either as social security or earmarked as savings for specific capital investments being planned like a house or a borewell.

What investment provides a ~40% return in 18-24 months? ↗️ Bulls for a small landholding farmer! 45 families in Shelkui purchased bulls - either a single one to complete the pair or a new pair for the first time.

The team at Divya Marathi recently visited our project in Shelkui, Nandurbar; and very wonderfully covered the ethos and impact of the program through stories.