Project Rock

Two-division @UFC Champion. One division left. @AlexPereiraUFC is going somewhere no fighter has ever gone. But before the history, it starts the same way it always does. Back to the beginning. That feeling never leaves you. Shop the UFC | BSR 5: projectrock.online/UFCBSRSS2…

The chase. The challenge. The build. The Work Continues. So Do We.

This is what heavy looks like. @AlexPereiraUFC

Heavy weights. The weight changed. The reason didn't. Remember why you started.

Remember why you started. @AlexPereiraUFC

Everything that built him, walks in with him. @AlexPereiraUFC

He didn't arrive here. He built his way here. Earned, not given. @AlexPereiraUFC in the @UFC | BSR 5. Shop now: projectrock.online/UFCBSRSS2…

The story begins long before this. UFC Double Champion @AlexPereiraUFC in the @UFC | BSR 5 — dynamic, responsive, locked in. Built for every rep from the first session to the walkout. Shop the UFC | BSR 5: projectrock.online/UFCBSRSS2…

Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started. @AlexPereiraUFC

Before anyone else believed in you, there was just the work and a reason only you understood.

Happy birthday to the Hardest Worker in the Room, @TheRock! Someone who continues to evolve, grow, and push boundaries, always committed to discipline and the process. Life changes, but the hunger doesn’t. Enjoy the cheat meal, it’s earned. 🥞💪🏽

We don’t just talk about it, we live it. We put out the best in training and fitness because the way to give the best product is to put everything to the MF’ing test — because that’s how it all started. Remember your why. Shop Now: projectrock.online/SS26Q1PR

Project Rock wasn’t built on wins. It began with a reason, long before there were results or recognition. The why always matters. Therefore, the work is nonnegotiable. Remember why you started. Shop: projectrock.online/SS26Q1PR

Before it was public, it was personal. Inspired by our first ever training shoe, black and gold was there when it all started. It's back now with the PR 8. One Shoe, All in. Remember why you started. Shop: projectrock.online/SS26Q1PRP…

Inspired by our 2017's FIRST EVER black and gold colorway training shoe, the PR 8 returns in black and gold. A lot has changed since 2017, but the hunger hasn’t. Remember your why. Shop the new PR 8: projectrock.online/SS26Q1PRP…

Between these walls, the noise fades. Just you. The focus. The work.

HOT TAKES: GYM EDITION — EP. 3 Asking for help is strength, not weakness 💪

HOT TAKES: GYM EDITION — EP. 2 It's okay to have bigger muscles than your man 💪

Always a privilege to wake up with a healthy body, work out, and challenge yourself to grow. 💪🏽

2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @TheRock