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got it guys. you can stop now.

no AI bot is going to make you go viral or grow your socials in the way you think it will. you can set up as many “bot employees” as you want, it’s just not going to happen and the reason falls down to this: the content it outputs sucks ass. it’s generic, boring, empty crap. every. single. time. if you rely on the bots/AI to write your posts and comments you’re just riding a small wave to the vast ocean of irrelevancy. and that because everyone else is doing it at the same time. so whilst you’re thinking your AI is writing bangers, everyone else’s AI is writing the exact same thing. and as the level of AI content increases on the internet and AI then uses that to continuously learn, it only gets worse and worse and worse. grok bot or whatever AI you use will never write the content to make you go viral because it lacks the uniqueness and human side that’s needed to connect with others and make your message stick to actually grow your account.

all these people claiming that grok bot is the way to achieve millions of impressions and go viral have no clue what it really takes to do either of those things.

some millennial marketer lived out their nostalgic dreams making this firefox ad. great way to tap into internet culture.

when i see a company using AI in their ads…

social media manager: i have a great idea for a post legal team:

my unethical marketing story from a few years ago: another lifetime ago, i was a personal trainer in the fitness space and trying to grow the online side of my business. i would show up in these online groups on the boomer platform and just go in, answer questions and help people out. but i noticed this other trainer, who i never knew, would come in and argue with me left, right and centre. so after awhile, i started checking out his profile and then noticed the link to his website. clicked on it and realised that it went directly to a "this domain is available" page. oops. so i instantly went over to namecheap to search the domain name and sure enough, it was available so i bought it. this dude had his website on his profile for the next year and had zero idea that it had been pointing to my website that whole time. got a few leads and clients off of that. bit 'blackhat' on my part, but hey. lesson here is: don't lapse your domain ownership.