🎧 New @ConsumerVC episode feat. @lifeofbi from Hedgehog Hedgehog buys $5-$30 million brands that primarily are ecommerce businesses like Rockets of Awesome, Felix Gray, The Reset, BABOON TO THE MOON In this episode we discuss: – Why he first started a mens apparel brand in Blank Label – The change of how brands were valued – revenue vs. EBITDA – The thesis behind Hedgehog – Types of brands that make sense to buy – How he views growth in today's market – Ideal margin structures – The ultimate goal of his portfolio & more Big thank you to our sponsor @PropellerInd

New @ConsumerVC 🧇 It was a pleasure having @AnouckGotlib , CEO of @Belgianboys on the show. Belgian Boys is bringing European treats like Belgian waffles, brioche french toast, crepes, and other delicious delights to the American home. They are now in over 8,400 stores including Walmart, Target, Whole Foods Market. Anouck shares the ups and downs of building a CPG. I appreciate how open she was during our conversation. We discuss: • Anouck’s journey from fashion to joining her husband in starting a food CPG company • How they first got into retail • How they financed and grew their business during years of bootstrapping • How they landed KIND snacks founder Daniel Lubetzky’s venture firm Camino Partners as investors • Why they changed how they described Belgian Waffles to make the product more accessible to American consumers • Why they pivoted from frozen food to refrigerator food (which is a complex pivot) and much more Thank you @PropellerInd  for sponsoring this episode. Propeller Industries are the leading strategic finance and accounting partner for venture-stage companies.