Quietly helping the world's leading brands drive their business with content.

Vancouver, British Columbia
Joined November 2012
With technology like 5G telematics and AI emerging in the automotive space, some buyers may feel daunted by the breadth of in-car services offered to them rather than delighted. But that’s where content and a CX mindset come into play. blog.quiet.ly/industry/autom…
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“Arguably, every co-marketing opportunity comes from both a place of excess and lack; your brand could be killing it on one front, but may need help with another. Partnerships should help address these gaps—to both brands' mutual benefit.” blog.quiet.ly/industry/succe…
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“When content and distribution teams work collaboratively, they're able to accelerate the feedback loop between campaign insights and creative output. And this speed can make all the difference for your campaigns.” blog.quiet.ly/industry/strat…
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Did you miss our digital roundtable with @YoungHeike, @NicoleBeck, and @dysonology? Watch it here: blog.quiet.ly/industry/digit…
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Another pro tip: look at original research through the lens of your customer. What are they worried about? What information do they need?
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“Before using your data, you have to ask tough editorial questions: why are we doing it? What is this adding to the conversation?” — @dysonology
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According to @NicoleBeck, everyone can pull thousands of data points. Smart brands are the ones that use them to tell interesting stories.
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Pro tip: refresh your studies every one to two years. You get amazing insights when you’re able to compare 2018 data to 2019 data, for example.
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“Original research gives you something to say in a world where everything is already being said.” — @YoungHeike
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T-minus 30 minutes until our digital roundtable. It’s not too late to register: quiet.ly/event/?eventId=1193… If you can’t make it, follow along here for live updates and insights.
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"Consumers who buy a (Product)RED iPhone or watch band are doing a lot more than just buying themselves a unique Apple product." screenrant.com/apple-product…