Rachel (@Rachel_Bascom) header
Rachel (@Rachel_Bascom) profile picture

Rachel

@Rachel_Bascom

Head of Content Marketing at @97thfloor. My texture is the best fur (chinchilla).

 Provo, Utah, USA
sadtrombone.com
Joined January 2012
  • Tweets8.1K
  • Following286
  • Followers254
741Media
Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)Photo by Rachel (@Rachel_Bascom)
They finally let me write an article about Taylor Swift! 🤣 Check it out! Taylor Swift is the world's best content marketer 97thfloor.com/blog/taylor-sw…
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e.g. means for example. It is always followed by a comma. i.e. is the abbreviation for the Latin "id est" or that is (to say). It is always followed by a comma, as well.
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in the wake of this new ice murder in minneapolis, remember that 90% of the accounts justifying it on here are bots. don’t argue or engage with them
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Rachel retweeted
Assal Rad (@AssalRad) profile picture
Assal Rad
@AssalRadJan 24
“Domestic terrorist” “Nice young man”
Image from Assal Rad (@AssalRad)
Image from Assal Rad (@AssalRad)
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Murdering people and kidnapping children is far worse than illegal immigration
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Reminder that Kyle Rittenhouse showed up to a protest like this and Republicans called him a hero
Image from Isaiah Martin (@isaiahrmartin)
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As tens of thousands across America protest the violence that ICE sows with impunity, federal agents shot and killed another person in Minneapolis today.

ICE terrorizes our cities. ICE puts us all in danger. Abolish ICE.
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Federal agents are executing citizens and celebrating it. This is what MAGA has done to our country.
Image from Joshua Reed Eakle 🗽 (@JoshEakle)
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Your reminder that the Nuremberg Trials established that "just following orders" is not a defense for federal paramilitaries breaking the law and committing atrocities.
Aaron Rupar (@atrupar) profile pictureAaron Rupar
@atruparJan 24
Fox News is defending feds killing another Minnesotan: "They are literally enforcing the law. These are targeted interactions, these are targeted operations. They are simply doing their jobs."
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Image from Mrs. Fields (@mrsfields)
EST Bee (@TheBSharpJr) profile pictureEST Bee@TheBSharpJr2 Jan 2025
You know who make a decent cookie? Mrs. Fields uglass.
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The Harris campaign wishes a happy IVF Day to everyone except for @JDVance
Happy World IVF Day To Everyone Except JD Vance "True to form, JD Vance is marking World IVF Day by insulting couples struggling with infertility, demeaning women's choices and their freedoms, and reminding voters about his and Donald Trump's anti-IVF Project 2025 agenda. "It's par for the course for Vance, who voted against legislation to protect IVF access, and his boss Donald Trump, who promised to fight 'side by side' with opponents of IVF and refuses to commit to vetoing a law that would endanger IVF access in all 50 states. "Trump, Vance, and their entire party have made it clear that they stand against women and their ability to start a family when and how they choose - and voters will make their stance clear by electing Kamala Harris this November."

ALT Happy World IVF Day To Everyone Except JD Vance "True to form, JD Vance is marking World IVF Day by insulting couples struggling with infertility, demeaning women's choices and their freedoms, and reminding voters about his and Donald Trump's anti-IVF Project 2025 agenda. "It's par for the course for Vance, who voted against legislation to protect IVF access, and his boss Donald Trump, who promised to fight 'side by side' with opponents of IVF and refuses to commit to vetoing a law that would endanger IVF access in all 50 states. "Trump, Vance, and their entire party have made it clear that they stand against women and their ability to start a family when and how they choose - and voters will make their stance clear by electing Kamala Harris this November."

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i.e. = that is e.g. = for example
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The thing about NYT Connections is that it’s not a word game, it’s a general knowledge game and I’m not that knowledgeable, generally
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A ‘boomerang word’ is borrowed from one language to another and then reborrowed back to the first one. Eg, English ‘cutlet’ became Japanese ‘katsuretsu’ which then came back to English as ‘katsu’, or ‘animation’ became ‘anime’ in Japanese and came back as ‘anime’ in English.
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Just got an after hours email from my new CEO and noticed he added this little disclaimer. You love to see it.
Image from Spooky Steve (@IGoBySteve)
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If your product/service’s only “value” is exclusivity then that’s your real problem. You’ve given yourself a ceiling when you could actually think about ways to expand with an elevated product e.g more Clear lines at each airport, more perks/reward tiers, partnerships CC: Delta
Nathan Hubbard (@NathanCHubbard) profile pictureNathan Hubbard@NathanCHubbard17 Sep 2023
CLEAR is a case study in overselling a subscription w/limited supply (fast TSA experience). Regular TSA lines are now routinely shorter. Only way out is to raise prices and intentionally lose customers to reestablish the value proposition. Otherwise whole biz implodes on itself😱
Image from Nathan Hubbard (@NathanCHubbard)
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But also monetising security features is just sinister work anyway imo. See also: Elon gatekeeping 2FA
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$6k for silver is CRAZY considering silver is basically worthless 😭
The Points Guy (@thepointsguy) profile pictureThe Points Guy
@thepointsguy13 Sep 2023
Replying to @thepointsguy
📍Earning MQDs just got a tad bit more complex, with changes to the qualifying tiers needed in order to hit Medallion status, which will be valid for two years after the qualifying period: -Silver: 6,000 MQDs -Gold: 12,000 MQDs -Platinum: 18,000 MQDs -Diamond: 35,000 MQDs
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In case you missed it - meet Ida. Grateful to have this puppy on our avalanche patrol team as we gear up for another amazing winter! ❄️🐾
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I feel like Instagram is also about to get a huge boost in signups from people who want a Threads account without all their Instagram followers
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Princess Anne rides behind her brother King Charles III She plays the very important role of the prestigious “Gold-Stick-in-Waiting”, which means she is entrusted with the monarch's personal safety #Coronation itv.com/news/2023-05-05/char…
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