Rachel (@Rachel_inDC) header
Rachel (@Rachel_inDC) profile picture

NC Native. Fed Affairs for @McDonaldsCorp. Former Senate staffer. Forever French fry lover 🍟🍟

Washington, DC
Joined February 2009
Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)Photo by Rachel (@Rachel_inDC)
Yes, Hamburger University is real. You can graduate with a Bachelor of Hamburgerology diploma. The main campus is in Chicago’s West Loop. There are also campuses in London, Tokyo, Sydney, Shanghai, and São Paulo. It is college-accredited, and some students can transfer around 20 credits for the coursework. In the old days, people reportedly learned to take apart the shake machine blindfolded. Now it focuses on leadership and hospitality to build leaders. Operations are taught in-store, not at HU. Every McDonald’s general manager must graduate from HU, as must any new owner-operator. Yes - I am a proud alum. 🍔📚
Replying to @McFranchisee
@McFranchisee have you sent any of your store managers to hamburger university ?
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🚨 @McDonalds rarely responds to allegations. This may be only the second time I’m aware they issued a fact sheet, this time on the flawed @reuters reporting that resulted in major allegations & shock headlines around AI and pricing. Feel free to use Community Notes 😇
The Reuters/CNBC framing way overstates this one and IMO is not correct. We do have a pricing recommendation tool, we have used one since 2003, over 2 decades ago. We have used statistical pricing models (regression / elasticity) for 23 years. Using an algorithm is not the same thing as “AI is pricing your Big Mac.” Almost every large chain uses some version of an algo, in fact it is actually rare if you find a chain not using one. This is a bit of an AI rage bait story, AI is not setting my prices.
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For the record: AI does not set Big Mac prices, make automatic price changes, or determine what individual customers pay. @Reuters got it wrong. @McDonalds provides tools and recommendations, not automatic pricing. Franchisees set menu prices. We provide insights that help franchisees deliver better value for customers and run successful businesses.
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hard to pick a fave in this Squishmallows huddle puddle. FIFA World Cup™ Happy Meal out June 9
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bring back fried apple 3.1415926535897 932384626433832795028841971693993751058209749445923078164062862089986280348253421170679821480865132823066470938446095505822317253594081284811175028410270193852110555964462294895493038196442881097
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Today in unexpected Ohio Statehouse guests, the honorable Grimace (I-McDonaldland).
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Rachel retweeted
take a bite of our new product
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The Big Arch, McDonald’s biggest burger, finally arrives in the U.S. on March 3.
Announcing a big one tomorrow.
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McDonald's gave us a bunch of economic impact data today but here are some interesting tidbits. The company buys: 671 million pounds of beef a year (as of 2024); 130 million pounds of cheese; 2.8 billion pounds of potatoes 2.1 billion eggs. restaurantbusinessonline.com…
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pov u ask me for a pen
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the fog closes in… on the Silent Hill McDonalds
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Two great franchisees - two great opportunities to uplift the franchise business model with audiences in DC. DJ (GA-based) and Marisol (CA-based) each shared how gov’t officials can uplift entrepreneurs of all backgrounds as they pursue the American Dream 🇺🇸
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Behind every @McDonalds meal is a local business owner making a big impact. Our brand model thrives because of the 2,000+ U.S. franchisees who serve their communities every day. The American Franchise Act protects their independence. Supporting this bill means supporting communities.
The American Franchise Act would define franchisors and franchisees as independent employers, a change franchise groups say is long overdue. entrepreneur.com/franchises/…
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We’re working with @McDonalds USA and its suppliers and @USDA_NRCS on a new initiative to improve 4 million acres of U.S. grasslands. This landmark initiative will enhance wildlife habitat, conserve water, and improve soil health. loom.ly/23rVYu0
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who can text the islanders snack wrap is back
there’s a good chance the islanders in the villa don’t know mcdonald’s is bringing the snack wrap & that keeps me up at night
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happy snack wrap day to all who celebrate 🌯🌯 @McDonalds
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heard HR say if ur late to work tomorrow bc u got the first snack wrap at 10:31am ur good
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🚨🚨🚨
The Snack Wrap is back at McDonald's nationwide in roughly 72 hours. It will be priced at $2.99.
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