Range Beauty

Dear fellow small business owners, Hello Alice is being sued for our commitment to you. Help us lift up 5 million voices to #ElevateTheAmericanDream. We were founded on the principle of equality, with the aim of ensuring that everyone - women, men, people of color, U.S. Veterans, and more - have an equal opportunity to launch their businesses and pursue the American Dream. From Texas to California to Florida to New York, small business owners are the most trusted voice in America and a critical engine of our economic growth. Today our vision and the businesses we support are under attack. Hello Alice recently became the subject of a lawsuit by America First Legal (AFL), led by Stephen Miller, and Jonathan Mitchell. The lawsuit claims that our work with Progressive Insurance — which resulted in offering $25,000 grants to ten Black-owned small businesses for the purchase of a commercial vehicle — violates civil rights. The activists at AFL are using their lawsuit against Hello Alice to support their efforts to fundraise. We're not the first to be targeted — they've taken legal actions against programs benefiting Native American, Latino, and Black small business owners, even pulling funding from U.S. Veterans. In AFL’s own words, it claims “Diversity, Equity, and Inclusion” are “gentle-sounding euphemisms [that] are designed to mask a brute force agenda of social engineering, Marxist dehumanization, and overt racism and sexism.” Let's be clear: our values are not "gentle-sounding euphemisms." These are the pillars upon which we built Hello Alice and guide our mission to drive capital, connections, and opportunities into the hands of small businesses of all types and backgrounds. We have set an audacious goal: to lift up 5 million small businesses from every corner of the country, making it impossible for AFL and others to ignore the value and commitment of our small business community. Help us spread the word by tagging or inviting 5 other small businesses to join us in highlighting the most trusted voice in America and stopping polarizing activists from trying to use us as political pawns. Nominate a small business or apply directly today for the American Dream Awards and Grant program. Share your stories on social media. Use the hashtag #ElevateTheAmericanDream with @helloalice and link to ElevateTheAmericanDream.com to amplify the message. We continue to be a small business helping small businesses. Hello Alice has distributed over $38M in grants, provided connections for millions of dollars in credit and loans, and mentored 1.3 million SMBs. We will fight to win this case and are going to keep doing what we do best – building strong, healthy businesses that contribute to the richness of our communities around the country. As one of the largest and most diverse groups of small business owners, Hello Alice’s community has a unique opportunity to come together and remind everyone about our contributions and show how the American Dream can thrive. For too long, the voice of small business has been discounted as a whisper, but today, let’s show the country the collective roar of entrepreneurship, innovation, and the American Dream. Thank you, @ElizabethGore @carolynrodz @kenziecreative @HelloAlice #HelloAlice #smallbusiness #entrepreneurship