Mark J. Feist

As the labels have learned over the past few years, the things that once helped them sell records first week — interviews, reviews, late night performances, etc… — are no longer moving the needle. Artists need to secure real fans (of their music) & the music needs to be GREAT.

Artists — If you’re being courted by a label, inquire how long their digital, streaming, publicity, and A&R teams have been intact. One of the most important characteristics in a label partner is STABILITY. High turnover requires constant reintroduction and can stunt growth.