Continuing my love of curious signage … here’s one that caught my eye in Utica. No loafing but do come in and use our wi-fi.

Like the premise.

Great day yesterday with MLS Commissioner Don Garber ⁦@thesoccerdon⁩ helping launch new co-authored book with ⁦@NormOReilly⁩. Book is entitled The Rise of Major League Soccer and available on Amazon.

For followers of the NIL Clubhouse, this latest piece on sports media and tech is probably worth a quick read: theconversation.com/savvy-at…

New book on the rise of MLS comes out Tuesday. Excerpt here: sportsbusinessjournal.com/Ar…

Seen on a GAA wall in Ireland. For the uncertain, Seosamh is a master craftsman of hurling sticks.

Pretty much says it all!

Great branding!

Pub signage that appeals.

So much for inclusion.