ALT Graphic stating around 51% of people fear performing CPR might do more harm than good. Data from YouGov for University of Warwick Attitudes to CPR Survey 2024.

ALT An individual performs a breathing check on another person lying down, with a caption 'Let's define Abnormal breathing' in a green box.

ALT The same individual is seen performing CPR on the unconscious person. The text overlay, titled "What is abnormal breathing?" in bold green, explains that abnormal breathing occurs when oxygen is no longer reaching the brain during cardiac arrest. It describes abnormal breathing as irregular, shallow, and possibly sounding like snorting, gurgling, or gasping.

ALT An infographic highlighting that 40% of cardiac arrest cases show signs of abnormal breathing within the first few minutes.

ALT A text overlay, titled "What should you do?" in bold green, advises that gasping, laboured, or noisy breathing is not normal. It instructs that if a person is unresponsive and not breathing normally, call 999 and begin CPR immediately.

ALT An icon depicting one person performing CPR on another, accompanied by text stating, "Research shows that people from lower socio-economic backgrounds are less likely to be trained in CPR, and less confident to perform CPR.

ALT Person placing a defib pad on a CPR training manikin, with informational text stating that in 2023, public access defibrillators were used in 8.3% of all out-of-hospital cardiac arrests.

ALT Medical professionals in scrubs are practicing Advanced Life Support (ALS) procedures on a manikin in a hospital room.

ALT Graphic with text reading "Learn CPR, act fast, save lives." with campaign partner logos: RCUK, BHF, St John Ambulance, St Andrews First Aid, Save a Life for Scotland, Save a Life Cymru, Yorkshire Ambulance Service, Association of Ambulance Chief Executives, British Red Cross, Northern Ireland Ambulance Service, NHS England