Retail enthusiasts offering actionable retail & social media insights. Content created by retailing students from #UniversityofSouthCarolina #RetailPromotion
Columbia, SC
Joined April 2024
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- Following413
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RetailPro369 retweeted
Did you know that Americas are giving away 70 pounds of textiles a year? Causing an enormous amount of waste in landfills. But what if we could use our old clothing as compost? Cotton is the answer! Made from the earth, worn, and back to the soil! #Sustainabilty #Backtomyroots
RetailPro369 retweeted
I chose SITKA because it connects hunting with something personal through Carson Wentz. It makes the audience feel connected and inspired by showing that even an NFL quarterback can use hunting as a way to relax and reset. SITKA’s goal is to connect with hunters not products.
"Hunting is my reset button.”- NFL quarterback Carson Wentz
More on Carson's New Zealand hunt here: bit.ly/TheResetButton
RetailPro369 retweeted
I like how ILIA shows its brand is about more than beauty products. Sharing its goal of planting 1 million trees informs its audience while connecting the brand to a larger cause. This strengthens ILIA’s sustainable image and helps customers feel connected to the brand.
RetailPro369 retweeted
SEO question, then vs now:
Old → How do we rank higher?
New → How do we become a trusted source everywhere AI looks?
Rankings still matter. But AI answers pull from citations, mentions, and repeated signals far beyond your site.
Example: LinkedIn already drives ~11% of AI citations, more than many major publishers.
social.semrush.com/4iNth01.
RetailPro369 retweeted
Gen Z students and young adults focused on growth, success, and self-improvement.
Nike’s message is effective because it shows that reaching big goals happens through consistent small steps. It connects with people who value motivation and persistence, even outside of sports.
RetailPro369 retweeted
Internet searches are becoming more conversational. Google's Al Mode allows shoppers to describe what they want and filter the results with follow up questions. It allows for clearer product details and even a virtual try on, which is more valuable than using generic keywords.
RetailPro369 retweeted
This campaign targets young beauty consumers who want an affordable foundation that matches their skin tone. It speaks to a common frustration with mismatched foundation using humor and relatable social media content to make the product memorable. @RetailPro369
Unglammy Valley = a place where your neck doesn’t match your face. 😱 when your foundation is a mismatch and you look like you…but not. the only way to e.l.f.scape? Soft Glam Satin Foundation! 🌟
your fave foundation with a just-right, buildable coverage and a satin finish. available in 36 shades for only $8 on elfcosmetics.com. ✨
RetailPro369 retweeted
All of these elements increase website traffic, engagement, and conversion rates. This is why even after Glossier rose to rapid popularity around 2018, it is still able to stand out and appeal to Gen Z through its high quality products and visuals. X4 @RetailPro369
RetailPro369 retweeted
One of @IKEA’s buyer personas is the new parent who values affordable, safe, and durable furniture that can grow with the family. By visualizing how it can support young families amidst the chaotic and fast-paced lifestyle, IKEA effectively resonates with new parents.
Today, we pledge our first patent to make the IKEA Anchor and Unlock innovation available to others. Read how this new feature aims to reduce tip-over risks, an important milestone on our innovation journey on furniture stability ➡ ikea.com/global/en/newsroom/…
RetailPro369 retweeted
This post is directed to men 30-55 years old that have military ties. It shows the company loves to honor veterans. With points that value hard work, family, and community. They are trying to separate themselves from large corporations by focusing on gratitude and service.
“Serving in the Army is the best thing I could have done with my life. Now, I am humbled to benefit from Folds of Honor and thank them for helping with my children’s education.” -MAJ Morales Support our Vets and partner @FoldsofHonor through the link here:foldsofhonor.org/
RetailPro369 retweeted
#SocialListening can be your content strategy. Please check out Dove’s ad. So creative! Drop ❤️ if you like it.
For their latest campaign, @Dove ripped up the rulebook and turned to arguably the most honest platform on the internet: @Reddit. bit.ly/4azG3L5
RetailPro369 retweeted
I really like this post because it shows how much trust matters and how brands need to be putting in the time and effort to gain that trust from their consumers.
Trust, it's a simple factor that can cause you to get a sale or lose one.
But do your website visitors really trust you and your brand?
It's why so many of us are willing to buy from Amazon.
So we ran an experiment with 100 businesses that generate at least $10 million a year.
What we found is a disconnect between what businesses believe and what potential customers believe about trust.
Reputation is everything. From generating good reviews to building a well-known brand to helping potential customers, it takes time to build trust.
RetailPro369 retweeted
BrandReturns does an excellent job of simply explaining the importance of positioning and visibility to create a clear and trustworthy brand.
Visibility means nothing without positioning.
Know what you stand for and who you serve before you promote.
Trying to reach everyone means being remembered by no one.
#BrandStrategy #BrandPositioning #MarketingTips #BrandVisibility #DigitalMarketing
RetailPro369 retweeted
This post hits athletes who grind daily and pushed through setback. Donavon Mitchell shows perseverance isn’t talent. It’s work. Body armor fits the lifestyle of serious competitors who trained hard recover, smart, and stay focused.
RetailPro369 retweeted
This Dior post resonates with a luxury-oriented Gen Z and Millennial audience, particularly consumers who are culturally connected to Lunar New Year traditions. This target persona is fashion-forward, digitally engaged, and values exclusivity, heritage, and status.
In celebration of the Year of the Horse, discover an edit of pieces by Jonathan Anderson in selected stores and on.dior.com/year-of-the-hors…
RetailPro369 retweeted
This post speaks directly to auto enthusiasts (around 33-55 years of age) who enjoy performance vehicles.
When they say "Forged in Michigan" it gives into American pride and craftsmanship. While "Fine tuned in Toronto" indicates precision and global credibility.
RetailPro369 retweeted
This post is effective because it connects with socially conscious young Gen Z and millennial women (18-35) consumers who value purpose-driven brands. By providing wildfire relief and essentials, Alo builds trust and loyalty by supporting communities its audience cares about.
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RetailPro369 retweeted
This post targets socially active young adults (18–25) who value shared experiences and viral moments.
By live-streaming Alex Honnold’s Taipei 101 climb, Netflix tapped into their desire to engage with trending cultural events, turning the event into a viral sensation.
ALEX HONNOLD AFTER COMPLETING HIS FREE SOLO OF TAIPEI 101: "Sick."
The 101 story climb took 1 hour and 35 minutes #SkyscraperLIVE