Custom tools just landed in Roadway.
Your Coworkers can now use anything with MCP. Chain data, creative, research, action, and more into autonomous workflows grounded in your measurement, goals, funnel, and guardrails.
A launch plan used to be a list of work.
Now it sets a system in motion that builds and ships it in minutes.
👉 roadwayai.com/
Castmagic cut their performance marketing CAC by 75% and got 15-20 hours a week back.
No one clicked a button in the ad platforms.
Autonomous advertising systems have arrived. And they actually work.
We’ve rebuilt the foundation to make it possible:
—Full-funnel measurement across every channel
—Purpose-built agents that already know your goals, funnel & guardrails
—Automated workflows that build, optimize, and scale to your playbooks
It plans. You approve. It executes.
Growth teams at Notion, Decagon, Reforge, CoinTracker, Kit, and more are already running systems with it.
Get access: roadwayai.com
Nobody wants to start from a blank prompt box. As soon as Workflows launched, customers asked for the same thing: the templates we use to optimize Roadway's own performance. So, we built them.
Workflow templates are expert-written workflows you launch in one click. And they're not one-line starters. Each one carries the full decision logic an expert would use:
→ when to cut a keyword or let it keep running
→ when a search term is worth harvesting
→ when a creative is starting to fatigue
→ when a Google winner is ready to port to Bing
No setup. Because it's your coworker, every template already runs on the goals and guardrails you've given it. Pick one, and it's optimizing on schedule in seconds with full context.
And the library keeps growing, so you're always running the best of what's working today.
roadwayai.com/
Meet Workflows: performance optimization that never clocks out.
Scheduled automations that run your daily optimizations, reporting, alerts, and scaling - grounded in your data, goals, and guardrails.
It's approval-first, with room to hand over more as you go. You set the strategy, your coworker executes it.
Check out more on Workflows here: roadwayai.com/
93% of performance marketers are currently in this photo.
We had @andrewsilard come on the blog to break down the three stage model of AI transformation in performance marketing.
Read the full thing here (no comment needed to get it): roadwayai.com/blog/ai-automa…
Roadway retweeted
File upload is live in @RoadwayAI so this is how I ship campaigns now
Just tag me in a thread to research, plan, and build ad campaigns for you right from @SlackHQ
You can now use @RoadwayAI agents to build performance marketing campaigns directly from Slack.
- Plan & build campaigns
- Scale & optimize performance
Just prompt, review, and approve. Available today.
Roadway retweeted
AI can now monitor and manage ad campaigns like the best performance marketers, in a fraction of the time.
Say hello to end-to-end performance marketing automation with AI
Measure, monitor, and manage campaigns better, in a fraction of the time.
Read more about the launch: roadwayai.com/blog/automate-…
Say hello to end-to-end performance marketing automation with AI
Measure, monitor, and manage campaigns better, in a fraction of the time.
Read more about the launch: roadwayai.com/blog/automate-…
Expertise: Coworkers operate with a reasoning layer and deep integrations, enabling AI to monitor and manage campaigns the way the best growth marketers would.
xitter.cf/RoadwayAI/status/19889…
Live today: AI Coworker Actions for Google Ads. Your AI Coworkers can now create and optimize performance marketing campaigns across Google Search Ads, YouTube Ads, Display Ads, and more
Get started with Roadway today: roadwayai.com








