Rob Grossberg (@RobGrossberg) profile picture

Rob Grossberg

@RobGrossberg

Co-founder of TreSensa, a cross-platform game development technology company for mobile/social games. Entrepreneur, dad, HTML5 enthusiast, and guitar hack

 New York
tresensa.com
Joined April 2009
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Photo by Rob Grossberg (@RobGrossberg)Photo by Rob Grossberg (@RobGrossberg)Photo by Rob Grossberg (@RobGrossberg)
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GoHepCat@CatHepler17 Apr 2020
Current climate driving a major shift of #brandmarketers to mobile #inappadvertising. Read the report to find out why Mars, Dunkin', and more are making the move. #brandstrategy #brandsafety #mobileads conta.cc/3aaNLc7
Image from GoHepCat (@CatHepler)
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How to Experiment with Playables and Avoid the Major Pitfalls linkedin.com/pulse/how-exper…
How to Experiment with Playables and Avoid the Major Pitfalls

How to Experiment with Playables and Avoid the Major Pitfalls

After many years of living on the periphery of mobile advertising, playables have officially gone mainstream. With Facebook and Google both now supporting the format, it’s clear that any user...

linkedin.com
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As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage adweek.it/2GfLB0x
Epic! I scored 1030 points! play.tresensa.com/launch?pla…
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Playable ads work — so why haven't marketers caught on? mobilemarketer.com/news/play… via @mobilemktrdaily
Snapchat has inked 14 partners for post-swipe ads read.bi/2xldPlz via @businessinsider
Playable Ads Prove To Be A Good Fit For Hollister adexchanger.com/mobile/playa… @AdExchanger
Playable Ads Prove To Be A Good Fit For Hollister | AdExchanger

Playable Ads Prove To Be A Good Fit For Hollister | AdExchanger

Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a time, on average. That’s 30 to 45 seconds longer than the...

adexchanger.com
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Pepsi is putting Snapchat barcodes on millions of soda bottles digiday.com/marketing/pepsi-… via @digiday
Pepsi is putting Snapchat barcodes on millions of soda bottles

Pepsi is putting Snapchat barcodes on millions of soda bottles

Pepsi is using Snapcodes to let users unlock a mobile game, a branded 3-D lens and branded geofilters on Snapchat.

digiday.com
TreSensa's Playable is doing great! Anheuser-Busch’s Snapchat Ads for Super Bowl LI Are Garnering Impressive Data adweek.it/2kThErc
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Budweiser turned a classic '90s Super Bowl ad into a Snapchat game mashable.com/2017/02/03/budw… via @mashable
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Survival Guide 2017: Ad Tech Turns Digital Duopoly Into Three-Way Brawl adage.com/article/print-edit…
Snapchat and Instagram's Young Audiences Rarely Notice Ads on Platforms - eMarketer shar.es/1DhWcY via @eMarketer
AOL’s Chief Mobile Officer Shares 2017 Predictions shar.es/1DcNaX
The process of making digital ads is gradually starting to become more ‘programmatic’ wsj.com/articles/the-process… via @WSJ
The Process of Making Digital Ads is Gradually Starting to Become More ‘Programmatic’

The Process of Making Digital Ads is Gradually Starting to Become More ‘Programmatic’

Some marketers are creating thousands of custom ad messages for single campaigns as the concept of ‘programmatic’ creative gradually gains more traction

wsj.com
Facebook Instant Games and the Balkanization of the app economy mobiledevmemo.com/facebook-i…
The Balkanization of the app economy | MDM by Eric Seufert

The Balkanization of the app economy | MDM by Eric Seufert

The Balkanization of the app economy

mdm.co
HTML5 is the next $100 billion game platform venturebeat.com/2016/11/28/h… via @VentureBeat
For Free-to-Play Mobile Games, Finding a Balance with Ads flip.it/zt7.z-
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Instagram Adds Vertical Format for Photo, Video Ads adweek.it/2fXKoyc
Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined bit.ly/2dZZDUo @mp_joemandese
The Power Of Playable Ads bit.ly/2e1Vuyt
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