Author of 'The Meat Paradox'. Head of Food Policy @SoilAssociation. Agroecology, Food Systems, Sustainable Diets. Views my own. https://xitter.cf/t.co/nQi4K7BOEf
Joined July 2013
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The Meat Paradox is now available in paperback. 🥳
THANK YOU to everyone who has read and supported the book.
If you haven't read it yet... 🧵
Rob Percival retweeted
NEW: It was a digital lynching. And the media is never going to hold itself to account for the role it played in Jason Arday’s death.
But there are things we can do. This is a practical guide based on my own experience.
Link below.
Rob Percival retweeted
How we can actually escape the "meat paradox.” vox.com/future-perfect/48886…
Rob Percival retweeted
To those telling the Green Party to “get back in its lane” here’s another reminder that war, the economy and climate breakdown are all connected.
Food security isn’t just farming policy.
It’s climate policy, national security and social justice all at once. theguardian.com/global-devel…
Rob Percival retweeted
Extraordinary press conference just now in San Francisco where @SFCityAttorney David Chiu has just announced a lawsuit against the largest manufacturers of Ultra-Processed Foods, including Kraft Heinz, Mondelez, Post Holdings, Coca Cola, Pepsi, General Mills, Nestle USA, Kelloggs, Mars and Con Agra brands...🧵
Rob Percival retweeted
Excellent overview of our Lancet Series on UPFs and human health by Rob Percival. Rob is one of the non-UPF creators who has best captured Nova and the UPF concept.
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.
This is what they're missing... 🧵
thelancet.com/series-do/ultr…
My @SoilAssociation comment on the extension of the Soft Drinks Industry Levy -
(TDLR: we need to talk about sweeteners...)
More here -
obesityhealthalliance.org.uk…
Rob Percival retweeted
Key point in a great thread. Bourgeois environmentalism waves its hands about labelling & additives etc etc. A tweak here & there...We need to go way way beyond that. If that hasn't been clear for decades. What do people think "system change" means? I do wonder.
Rob Percival retweeted
The harms that come from the thermal, mechanical, and chemical “ultra-processing” of products get the headlines, but they are just part of the problem of the global system of food production where the incentives are in conflict with human and planetary health. If you want to understand the deep sophistication of the UPF concept this excellent thread lays them out with crystal clarity…🧵
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.
This is what they're missing... 🧵
thelancet.com/series-do/ultr…
Rob Percival retweeted
Excellent overview Rob - you've succinctly laid out the hypothesis and how its 3 core claims are sequentially presented in each of the 3 papers that comprise the Series. The Series itself, is a nice example of the aphorism that the 'whole is more than the sum of its parts'.
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.
This is what they're missing... 🧵
thelancet.com/series-do/ultr…
Rob Percival retweeted
An excellent summary of the core Nova hypothesis and the Lancet UPF Series below. Spot on Rob 🙌
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.
This is what they're missing... 🧵
thelancet.com/series-do/ultr…
The new Lancet series on UPF is just great. Especially in its articulation of the core Nova hypothesis, which critics often seem to misunderstand.
This is what they're missing... 🧵
thelancet.com/series-do/ultr…
This is all unpacked in much more detail across the three papers. Do check them out.
thelancet.com/series-do/ultr…