Rocket Marketing

🚀 Rocket Marketing has generated over 4,961 roofing leads for roofing contractors all over the United States through the use of Google Ads, Local Service Ads, AI (GEO), and SEO. ➡️ Visit us: rocketmarketinginc.com/ 🌍 Google us: google.com/maps?cid=39305455… 📌 Linkedin: linkedin.com/company/rocket-… rocketmarketinginc.com/ #roofing #digitalmarketing #roofingmarketing #RocketMarketing

📢 Roofers are in the first wave of Google's LSA migration. In August, Google started transferring a number of its US home service advertisers, such as roofing companies, over to Google Ads. However, that doesn't imply that all roofer companies have already been transferred. Here’s how you’ll know your date is coming: • Fourteen days before the migration, the account administrator receives an email. • The LSA dashboard displays a notice. • Google sends another email reminder seven days later. Check the administrator listed on your LSA account... If the migration emails are sent to an old employee or agency, you may not receive the notice. Once migration is complete, the previous LSA dashboard will direct you to Google Ads, where you will manage the campaign and respond to leads. Have you already received the migration notice for your roofing company? #GoogleLSA #Roofing #GoogleAds #RocketMarketing #RoofingMarketing

Using LSA? Your maximum bid for LSA cost per lead is being removed. The setting you are now using for manual bidding, which determines the maximum amount you are willing to pay for a lead, will not be supported when Google transfers your Local Services Ads to Google Ads. Once the migration has been carried out, check the bidding target and daily budget of your campaign and then see how much you are actually paying per charged lead. You shouldn't limit yourself to cost per lead since a cheaper lead isn't a success if it never results in a roofing estimate or a sold job. When the campaign has stabilized, compare the number of charged leads, qualified leads, estimates booked, and jobs sold in order to find out whether the new bidding setup is working for your company. #GoogleLSA #Roofing #GoogleAds

📢 Three things roofing companies need to know before Google moves their Local Services Ads into Google Ads: 1.) Manual bidding is going away. Your bidding will move to Target CPA, which could significantly change your lead volume and cost per lead. 2.) Your weekly budget becomes a daily budget. Confirm Google converted it correctly—and remember that your approximate monthly spending limit will be your daily budget × 30.4. 3.) Don’t assume everything will transfer correctly. Your services, service areas, schedule, phone number, photos, Google Verified badge, leads, and campaign status should all be checked immediately after migration. I created a free, step-by-step LSA Migration Checklist covering exactly what to save before the migration—and everything you need to verify afterward. Download the free checklist here: rocketmarketinginc.com/lsa-m… #lsa #googlelsa #localserviceads #roofing #digitalmarketing #googleads

🚨 Google is now charging roofers for missed LSA calls. If you get an LSA lead call and the user stays on the line for more than 20 seconds without you answering, you'll now be charged for the lead. This is a huge shift in how Google charges for missed calls. Previously, you were not charged unless the call was connected and a valid lead. Another massive change is that you'll now also be charged if an initial call doesn't qualify as a charged lead, but a subsequent follow-up call does. So what does this mean? You should strive never to miss a call. Missing a call can now mean not only missed business and a lower phone responsiveness score in LSA, but also costs you money. My team and I developed an LSA lead playbook with several redundant ways calls get answered. 1. Each call rings to multiple phone numbers at your roofing company 2. Two live phone receptionists have their phones ring as well 3. As a last resort, if no one answers by the 4th ring, then an AI agent answers 4. Every call is track and recorded to identify any holes or missed opportunities Going forward, the only way to win at LSA is to have systems like this. #RocketMarketing #GoogleLSA #LocalServicesAds #HomeServices #Roofing #LeadGeneration #DigitalMarketing #MarketingStrategy

Local Service Ads are changing! So I created a complete checklist on how to protect your account and have a smooth migration process as LSA moves into Google Ads. In my checklist I cover: - What to do before migration - What to do after migration - How to download/export all leads - How to export all historical data - How to export metrics from API - How to export leads from API - FAQs Google should be migrating home service providers this month. That includes roofing, HVAC, electrical, appliance repair, house cleaning, lawn care, pest control, and moving.

Google is now monitoring LSA messages to see if you called them. You'll notice some LSA messages now have an extension with their phone number, and when you call, it asks for that 5-digit code. Note: This doesn't seem to happen for all messages. And some accounts appear to have this turned on as of this weekend, while others have had it on for a few weeks. #LSA #GoogleLSA #GoogleAds

“AI is replacing SEO for roofers” is everywhere right now… but the numbers say otherwise. Yes—AI is growing fast. ~45% of people have tried it for local searches. But when it comes to actually hiring a roofer? AI drives ~1% (or less) of traffic. Google still owns basically everything else. AI is noise (for now). Google is where the jobs come from.

We’re officially a Google Partner 🎉 This means our team is certified, performance-proven, and recognized by @GoogleAds for delivering real results. If you want more leads, better ROI, and a team that knows how to win inside Google Ads & LSA — we’re ready. Let’s grow! 🚀 #GooglePartner #GoogleAds #DigitalMarketing #RoofingMarketing #LeadGeneration #GoogleLSA

With Google’s removal of the &num operator, many rank tracking tools are now limited to just the top 10 results - but @scrapingdog has been a good option for getting the top 100 results.

Grateful for You — Happy #Thanksgiving from Rocket Marketing. Wishing you a season of warmth, gratitude, and growth!

Clearwater Web Design. Over 20 years of experience in web design, development, and marketing. Check out what we can offer those in the Clearwater, FL area. rocketmarketinginc.com/clear… #ClearwaterWebDesign #Webdesign #Clearwater

St Pete Web Design. Now offering professional web design in St Pete FL. Check out our new web page for details. rocketmarketinginc.com/st-pe… #stpete #stpetewebdesign #webdesign #StPeteFL #websitedeveloper

Loot your competitors’ backlinks using this FREE tool! Step-by-step guide. rocketmarketinginc.com/blog/… #seo #backlinks #linkbuilding #seotools #seotips #seomarketing