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RomainJob (@RomainJob) profile picture

RomainJob

@RomainJob

Thinking ad tech and related. Paris, Berlin, New York, Paris

 New York
smartadserver.com
Joined November 2011
  • Tweets398
  • Following340
  • Followers259
RomainJob retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripap14 Oct 2020
Hashed emails cannot replace IDFA without explicit opt-in, per Apple’s FAQ: developer.apple.com/app-stor…
Image from Ari Paparo (@aripap)
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Documents from the Hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google"
Image from House Judiciary Dems (@HouseJudiciary)
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We like the donation idea. @SmartAdServerEN also pledges to donate $1 to NAACP and Black Lives Matter Global Network for each vote for Smart today, up to a total $5k donation.
Ari Paparo (@aripap) profile pictureAri Paparo
@aripap12 Jun 2020
Replying to @aripap
We've got two French champions playing today, will @SmartAdServerEN plant its flag on @TripleLiftHQ #adtechmadness 🇫🇷
74%Smart (Seed 7)
26%TripleLift (Seed 11)
9,685 votes • Final results
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RomainJob retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripap12 Jun 2020
We've got two French champions playing today, will @SmartAdServerEN plant its flag on @TripleLiftHQ #adtechmadness 🇫🇷
74%Smart (Seed 7)
26%TripleLift (Seed 11)
9,685 votes • Final results
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RomainJob retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripap10 Jun 2020
Each day's battle in the Sell-Side bracket is like a little taste of Supply Path Optimization. Which company will be removed from the tournament's ads.txt file, heavyweight @RubiconProject or French champs @SmartAdServerEN?
31%Rubicon (Seed 2)
69%Smart Ad Server (Seed 7)
1,473 votes • Final results
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Meanwhile, Google’s rivals in ad serving have been leaving the business. “The ad tech industry is like a cemetery,” said one antitrust lawyer.
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Even as they compete—increasingly unsuccessfully—against Google properties like search and YouTube for ad dollars, virtually every major news publisher you can think of Google’s tools to place ads.
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Just going to leave this one right here... wsj.com/articles/how-google-…
How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide

How Google Edged Out Rivals and Built the World’s Dominant Ad Machine: A Visual Guide

The U.S. is investigating whether the tech giant has abused its power, including as the biggest broker of digital advertising sales across the web. Here’s a look inside the machinery.

wsj.com
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#MarketingRemix - Veronique Pican et Laurence Bonicalzi Bridier @lbridier (@MPublicite.) Annonceurs, éditeurs, adtech : stop à la schizophrénie !
Image from Smart (FR) is now Equativ (@SmartAdServerFR)
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RomainJob retweeted
AdProfs (@adprofs) profile picture
AdProfs@adprofs22 Jul 2019
The results are in from last week's reader question: Who will end up benefitting most from Google's unified pricing change?
Image from AdProfs (@adprofs)
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Great event last week. The Smart team just crushed it. Anyone who's been to our events knows that we get it done. Often with Champagne @SmartAdServerFR
Equativ (@Equativ) profile pictureEquativ@Equativ28 Mar 2019
Our annual Kick Off took place last week involving all our offices worldwide. In the program: Training & Workshops, Alignment, Team Building and Celebration! Discover our team and our values: bit.ly/2WvgD8w #adtech #greatplacetowork #companyculture #teambuilding
Image from Equativ (@Equativ)
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Découvrez dans Adtech Talks, les échanges animés autour du RGPD et de la sanction de la CNIL à l'encontre Google. bit.ly/2EFPutp, présentée par Sebastien Couasnon avec notre CEO Arnaud CREPUT, François PELLEGRINI, Romain Gauthier, Hammad Benjelloun. #Adtech #RGPD #CNIL
Image from Smart (FR) is now Equativ (@SmartAdServerFR)
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RomainJob retweeted
Equativ (@Equativ) profile picture
Equativ@Equativ1 Mar 2019
In a @Forbes article on GDPR & it's impact on EU tech, @mnevins, CMO, Smart said: "It can’t only be about revenue & performance— responsible data collection & privacy compliance have to be a priority.The user has to be given full control & transparency.” bit.ly/2GTUe0F
Image from Equativ (@Equativ)
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Smart parmi le top 50 des entreprises qui recrutent dans le numérique en 2019 et numéro 1 dans l'adtech #frenchweb #adtech #recrutement bit.ly/2SevEsw
[FWEEK Outils RH] Le Top 200 des entreprises qui recrutent dans le numérique en 2019

[FWEEK Outils RH] Le Top 200 des entreprises qui recrutent dans le numérique en 2019

Pour la neuvième édition de sa Semaine de l’Emploi dans le Numérique (SEN#9), FrenchWeb a recensé les prévisions de recrutement de profils digitaux des

frenchweb.fr
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#AdTech : Smart va investir 3 millions d'euros pour enrichir son offre vidéo bit.ly/2BJ5c4Z via @strategies #SouverainetéNumérique
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RomainJob retweeted
Equativ (@Equativ) profile picture
Equativ@Equativ6 Dec 2018
Leboncoin on stage from Mobile Marketing Forum Paris! « Our strategic partnership with the leader mobile Smart Rtb+ enables us to boost our eCPM and Mobile Revenue! Smart RTB+: 32% of market share for display mobile in Programmatic »
Image from Equativ (@Equativ)
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RomainJob retweeted
Equativ (@Equativ) profile picture
Equativ@Equativ6 Dec 2018
"We see a trend of direct relationships between the demand & supply sides," said Lasse Nordsiek , DACH Country Manager, Smart."The share of private auctions & direct deals in programmatic is steadily increasing compared to open market transactions." @wuv bit.ly/2KYoZkk
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If you were an SSP in 2018 & trying to grow & differentiate, where would you invest all of your R&D if you could only chase one of these opportunities? #dmexco #ATSL18 – at City of London, London
28%Identity
8%Audio / Mobile
39%OTT
25%Exclusive DSP demand/SPO
145 votes • Final results
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Join our team! Close to 30 openings in Paris, Berlin, NYC, Madrid, Nantes and more... for functions in engineering, product, ops, sales, etc. #adtech #pubtech lnkd.in/d7xedzP lnkd.in/deqP_bs
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GDPR compliance +1?  You can unlink your Google Id from Google Marketing suite: lnkd.in/d7ckckg “Ad Personalization OFF" #gdpr lnkd.in/dU_DQSN
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