Building the Future of Content Distribution @theclipship_ | side quest: @bedroompop_ | #GoBlue 🇬🇷+🇲🇽
Los Angeles, CA
Joined March 2012
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shwhy retweeted
The surge in memecoin activity, has been directly correlated with the outflow of TikTok content.
Time to double down.
Like Ricky Bobby said...
If you're not first, you're last.
Similar ideology applies to clipping...
If your brand is not in the feeds, you might as well not exist.
If your brand is still paying Meta $30 CPM to run ads that look like ads, you're leaving real money on the table.
A clipping campaign can reach the same audience at a fraction of the cost and convert better.
What's actually stopping you from testing it?
UGC clips drove 6.73× higher conversion rates than non-UGC in Q1 2026.
Meanwhile, clipping campaigns deliver verified views at 3–8x lower CPM than paid social.
The gap between creator-led and brand-led creative keeps widening.
shwhy retweeted
If a founder spent their childhood:
- Grinding ranked in any competitive game
- Building random stuff with a 3d printer or Raspberry Pi
- Selling stuff online
- Making Minecraft mods or roblox games
Invest in them immediately.
Most brands still treat clips as leftovers from their hero content.
But clips aren't the byproduct anymore.
They are the product.
The brands winning right now built their entire distribution strategy around that.
shwhy retweeted
Internet clipping has “become its own ecosystem, its own economy, that only a few people have really figured out. And they have gamed it relentlessly,” the podcaster Ed Elson tells @cwarzel.
Watch their full discussion on the “clip economy”: youtube.com/watch?v=ILvDLbel…
shwhy retweeted
I think the most dangerous skillset combo right now is builder (designer or engineer) AND filmmaker. You're a 1 person factory from creation to distribution.
shwhy retweeted
nano banana 2 is weirdly good at making images that don't look AI-generated...
which is exactly what you need for video content right now
i've been testing camera styles for the past week and built a swipe file with prompts for:
- old school VHS
- fujifilm camera
- macbook webcam
- GTA 6 style
- iphone 3g photos
+ a bunch more i won't list here
use these to avoid that smooth, plastic AI look that looks like slop and cook up 10x better creatives
reply "slop" + RT and i'll send the file over (must be following so i can dm)
shwhy retweeted
i tested over 1000+ veo3 prompts in the last 2 months
most of them sucked - random lighting, uncanny faces, weird camera angles, wrong emotions... but some gave amazing results
so i spent weeks figuring out why - why some look cinematic and others suck
then i built a full prompt framework that fixed 90% of the issues
it gives you scene structure, camera direction, emotion cues and realistic details that make the ad feel human
like, rt + reply “VEO” and i’ll send you the framework (must follow so i can dm)