For the latest #SMSsummit updates... head on over to our LinkedIn page! linkedin.com/showcase/smssum…

Meet Sophia Champieux from @OCFireAuthority, the communicator behind award-winning campaigns that reach 2 million Orange County residents. 🔥 She'll be answering your real questions about platform strategy at #SMSsummit for Government. Come prepared! hubs.ly/Q04qWgnV0

Somewhere between "founder posting from their phone" and "we have an actual strategy," engagement stops being something one person can manage by feel. Check out this guide to learn how to turn it into a system your whole team can run as you scale: hubs.ly/Q04qVDyl0

Threads has 500M monthly users and some of the highest organic engagement rates around. @Wendys, @Spotify and @Microsoft are already winning there. Here's what these and 7 other leading brands are doing differently: hubs.ly/Q04r33q20

We're excited to welcome Caroline Cataldo from @HarvardDivinity to the #SMSsummit Higher Ed lineup! She oversees social, admissions marketing, web, video & paid ads. Learn more about the session she'll lead with colleague Ashley Simmons: hubs.ly/Q04qW46K0

Say hello to Ellen Kamilakis from @VaDOTNOVA, a FEMA-certified Master PIO & one of the first nine PIOs credentialed worldwide. She will join our Ask Us Anything panel at #SMSsummit Government to answer your questions on platform strategy. Don't miss it! hubs.ly/Q04pPD400

Your audience doesn't want a pitch. They want to hear from a friend. The Friendship Codes framework uses AI to uncover what your customers actually think and turn it into social copy that converts. Here's how it works: hubs.ly/Q04pPgRw0

Big social presence, small student body. It can be done! @Caltech, @WilliamsCollege, and @AmherstCollege are proof you don't need a massive enrollment to win on social media. Here's what they're doing right: hubs.ly/Q04pPH7V0

One podcast, countless pieces of content! Christopher LaFuria of @PennWestUniv will show how their Hub & Spoke model turns a single episode into social posts, articles, video clips, mailers & more at #SMSsummit for Higher Ed. Work smarter, not harder: hubs.ly/Q04pPC4s0

The calendar resets every Monday whether you're feeling creative or not! At #SMSsummit, pros from @CityBocaRaton, @IowaDNR, @USCPSC and @NatlParkService will share the sustainable systems that help keep their feeds running even when inspiration runs dry. hubs.ly/Q04pvmtS0

"Can you just post this?" Sound familiar? 😅 Pros from @dallascollegetx, @kenanflagler Business, @USCRossier & @Caltech will answer your real, unfiltered questions about managing campus content requests at scale at #SMSsummit for Higher Ed. Learn more: hubs.ly/Q04pxYC00

Honesty is having a moment in marketing. @AnthropicAI won the Super Bowl without trying too hard. @BurgerKing fired its own mascot. @Dove let Reddit say whatever it wanted about their product. Here are 7 campaigns from 2026 that prove real beats polished: hubs.ly/Q04pw1-90

The next crisis won't follow your playbook. Are you ready anyway? @MWAAHQ's Amanda Ohbayashi will walk us through a real case study at #SMSsummit for Government (before, during & after) including how to handle deepfakes and AI misinformation. Learn more: bit.ly/4aD99Zy

Holiday season 2026 is closer than you think... And @Meta, @tiktok_us & @Pinterest have already dropped their holiday planning guides. Here's what each platform is pushing this year and what it means for your strategy: bit.ly/4vcPQO4

Road closures, wildlife facts & smoke alarm PSAs: who knew government content could be this good? Shoutout to @UtahDOT, @NatlParkService & @wsdot for proving that "boring" topics don't have to be boring at all. Here's how 10 agencies mastered edutainment: bit.ly/4buIMVW

One tool for admissions, athletics, departments AND student orgs? Higher ed social media is anything but simple. @socialnewsdesk's Charlie Losiewicz is sharing what to actually look for in a platform built for campus complexity at #SMSsummit. Learn more: bit.ly/4giIrJo

Low likes don't always mean bad content. Context matters. 📊 @DukeU's Taylor Hamberg will break down how to evaluate engagement based on account size, content purpose, and capacity at #SMSsummit for Higher Ed. Learn more here: hubs.ly/Q04mG9-40

Most teams automate the scheduling step and call it a workflow... But, in fact, there are 5 stages to a complete, bullet-proof social media workflow. Miss any one of them and things fall apart. Here's what a robust workflow looks like: hubs.ly/Q04mGSDX0

Stop asking AI for generic fluff and start making it truly work. The AI Hat's @mike_allton will run a hands-on prompt engineering workshop at #SMSsummit and it will be built for those who are done with the hype and ready to get practical. Learn more: hubs.ly/Q04mGMR-0

You don't need another AI lecture. You need an AI lab. 🧪 @CUWCDUpdates' Zack Seipert will be running a hands-on AI workshop at #SMSsummit built specifically for government communicators. Real tools, real practice, real guardrails. Learn more here: hubs.ly/Q04mGb990