˚₊‧꒰ა 𝒚𝒆𝒏 ໒꒱‧₊˚

People keep saying there’s no aesthetic to the 2020’s but I’d firmly disagree. It was an honor to work with Cho Gi-Seok and his amazing team on my album visuals (one of the great innovators of the 2020's). We've been thinking about our work as 'sci fi thru the female gaze'. A visual landscape that I think has been slowly crystallizing thru culture for the last decade. I think it's starts with DIY aesthetics like cyber sigilism (good examples being Glyphomancer (who does my tats). ethereal, elven and ornate, - rooted in anime and fantasy but then still manifesting as sharp modern and Cyberian. Prevalent in spaces like douyin and in cosplay (I personally love some tangents of Chinese furry culture that I think capture this), I feel like the more polished end of this aesthetic is done masterfully in k pop and Cho is one of the greatest imo. Projects like Aespa can sometimes fall into this creative legacy imo. I’ll write more on this later, cuz I feel like u can actually trace this back to a re-establishment of where we left off in art nouveau and art deco when world war 1 hit and killed the vibe. (See: Erte, romanticism etc) I feel like we have no art critics anymore so we’re cheapening everything by decontextualizing everything and just seeing things as posts rather than a beautiful conversational visual language . I’d call this HYPERGAIA in an homage to Lovelock who’se ideas seem like a beautiful synthesis of the ethereal ancient and the shiny new. Just my two cents so prob many wud disagree with my read on most of this When I have more time I want to write more about what’s winning in the current creative landscape because I see a lot of unfounded nihilism about it. Ps this statue is real, Cho’s amazing team made it. Xx G