Writer, SEO, and content marketing for the luxury industry. @luxurybranded | Head writer at https://teapawt.net/t.co/WJNpMWvZxM
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Joined April 2010
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Great to be included on this list!
Great list of #luxury brand and #marketing influencers to pay attention to, compiled by @davidmfinley
@TamarStar | @DavidSadigh | @gregfromparis | @giltfounder | @AlexandreCorda | @rachel_arthur | @scottforshay | @AnnTran_ | @S_Gerard | @alex_meerson
buff.ly/2N6hie6
Simon Gerard retweeted
🆕 Great research piece from BBC about spam in AI Search and what's going on 👀
+ multiple insights/quotes from @lilyraynyc @harpreetchatha_ about why this is a big problem for end users of these AI Search systems and why these AI companies must control this spam.
bbc.com/future/article/20260…
Simon Gerard retweeted
Another great article by @dejanseo - super interesting that "nearly 2/3 of [AI] conversations have no commercial intent whatsoever. Users are writing, brainstorming, learning and chatting, not researching products or making purchase decisions."
dejan.ai/blog/how-do-people-…
Simon Gerard retweeted
My claim that the future of SEO is secured with AI relying on search engines rather than internal memory has been both praised and challenged by the community. For those questioning my predictions I've updated the article which is now massive in size and contains key citations and links to official sources: dejan.ai/blog/gpt-5-made-seo…
Enjoy the future for it is going to be great for SEO in the age of AI!
Simon Gerard retweeted
Well yep this article does a great job of summarizing the hell that publishers are living through right now
futurism.com/google-ai-destr…
Simon Gerard retweeted
Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying?
Well, it turns out this rabbit hole is a deep one.
housefresh.com/beware-of-the…
Simon Gerard retweeted
Which LLMs are the most "gullible?"
Over the last 24 hours, I ran a short experiment to see how easy it is to influence the answers to highly-specific questions across different AI platforms.
The answers were fun & interesting - check it out.
lilyray.nyc/which-ai-search-…
Simon Gerard retweeted
The Latest in SEO + AI Search? Here are the top news and resources from today's hashtag#SEOFOMO 👇
* Pichai: Google AI Mode Will Be Incorporated Into The Main Search by @rustybrick
* How Publishers Can Survive (and Thrive) in the Age of AI Search with @lilyraynyc & @gfiorelli1
* Free Looker Studio template to analyze traffic from AI chats by @IvanPalii
* 3 examples of product-led SEO by @Kevin_Indig
* Why user-generated content works well for SEO by @torylynne
* Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. by @NickLeRoy
* Optimize for AI Search (GEO, AEO, LLMO) - New Section in #LearningSEO
* Google AI Mode: First Thoughts & Survival Strategies by @rustybrick
* Chunked, Retrieved, Synthesized - Not Crawled, Indexed, Ranked by @DuaneForrester
* How Content Structure Matters for AI Search by @chrisgreenseo
* Much more! Including SEO Jobs, events, tools...
Read it here (and subscribe to avoid missing out):
seofomo.co/posts/what-s-new-…
Simon Gerard retweeted
POV: you spend 50+ hours creating something completely unique that you publish on your independent website
So of course Google ranks Reddit first even for your own article title 🙄
My letter to the @FTC: "Google is Using AI to Censor Thousands of Independent Websites Like Mine (And to Control the Flow of Information Online)"
travellemming.com/perspectiv…
Simon Gerard retweeted
🤖 Google AI Mode’s Query Fan-Out Technique: What is it and How Does it Mean for SEO?
One of the keys for AI Mode, is that it uses a query fan-out technique. So, How Does AI Mode’s Query Fan-Out Technique Work? I go through it in my latest post, featuring an example, important implications to take into account and tools to use, including:
* The need of deeper intent understanding
* Comprehensive Topical Authority
* Anticipation of Follow-Up Questions
This means changing from a query-focused process to a context focused one and the way we optimize, learn more about it here:
aleydasolis.com/en/ai-search…
Simon Gerard retweeted
Google is increasingly incorporating AI into its search results and burying the web alive in the process, writes John Herrman. nymag.com/intelligencer/arti…
Simon Gerard retweeted
Today a Google Search Engineer proudly bragged about how Google's monopolistic actions destroyed the publishing industry
Simon Gerard retweeted
CASE STUDY: How 2 guys started a publishing empire from their dorm room that now earns $25,000,000 per year from Facebook alone [🧵👇]
In this case study we will review exactly what the LADbible Group is, its asset base and how they grew it, how they make their money today, what they’re doing right and what they can do even better.
We got our hands on all of their financial reports and combed through all of their assets to show you exactly how they achieved those results - and how YOU can too...
[This is an updated version of a case study we shared a while ago with some new insights]
Simon Gerard retweeted
Umm... marketers... why aren't we helping more brands appear in AI answers?
We know how LLMs work.
We know how to influence their responses.
We know how to do this kind of PR.
What gives?
Simon Gerard retweeted
Here's the tool: brand-intent.dejan.ai/
You can either enter the URL for scraping or enter plain text.
Simon Gerard retweeted
I've just reverse-engineered a key step from Google's AI-based scam detection pipeline which determines the primary brand and intent of the page.
dejan.ai/blog/what-does-gemi…
Simon Gerard retweeted
I've tried ChatGPT for travel research and it's trash. Especially anywhere less touristy like Indonesia.
Ask it how to get to Seram island and the whole answer is from my blog.
Except with no photos. And using it supports Sam Altman instead of the creator.
Unsustainable theft.
Simon Gerard retweeted
My latest for @sistrix - an analysis of the biggest SEO winners in 2024
sistrix.com/blog/indexwatch-…
Simon Gerard retweeted
Google tells bloggers to "build a brand" and write for your own audiences
BUT if you do that and your audience tries to find you via brand search, Google will try its best to stop your audience from finding you in the SERPs
Google will:
-re-format and re-mix your blog post (replacing your editorial judgment with its AI's preferred ordering)
-steal your photos and present them right in the SERPs
-hallucinate a few entries that aren't actually on your post at all
-then present it all on right on the SERPs as if Google made it
Seriously -- what on Earth is the point of this EXCEPT for Google to compete directly against the same publishers its AI is stealing from?
