Write to think - and think to write (better). Remember that putting thoughts on paper (pen + paper) helps process and retain information. Similarly, not delegating thinking, or writing, helps retain and develop expertise. HT Jay Yang #Expertise #Marketing

And goodbye Sydney.

Good morning Sydney.

Customer experience done both well and not so well, by @Qantas: Frequent Flyer experience and sending stuff, aka ego stroke, good. Snail mail coming in before a long awaited answer by support, and subsequentl complaint, not so good. Good #CX starts with service.

Flying @Qantas summarised perfectly by my wife's question: "Ok so what time at the moment roughly will you arrive home?" At the moment, roughly, well... some time... :)

#Marketing isn't a pipeline or a closed-loop engine (Flywheel). It's an Orbit. Customers don't move in straight lines; they circle a brand at different distances. Our job isn't to push them down a tube, it's to make our Core so compelling that they naturally pull themselves in.

Missed quite a bit of the season but tuned into #Origin tonight. Not disappointed I did. Go QLD! #StateOfOrigin #NRL

Very accurate. #startuplife #founder

Do your data and reporting the @Qantas way for a flawless track record. Flight due to depart at 12.05. Officially (app and desk) delayed. Screens: at 12.03, standing in the airport, "On Time".

I must have missed a phase here. All my curated feed is now made up of "verified" (aka paid $$$ for it) accounts. That was a shameful mark months ago... Are we at the point when we all adopt the paid worst of humanity and call it another Tuesday?