Creative Strategist | Product Videos, AI Video Ads & Brand Films | Turning products and ideas into video creative for B2B and B2C Brands | CPP @Recraftai
Creative Strategist ➡️
Joined April 2017
- Tweets89.7K
- Following3.9K
- Followers88.8K
- Likes182K
Pinned Tweet
Project Category: AI-Powered Fintech / Crypto Trading Advertisement
Industry: Fintech / Cryptocurrency / Digital Asset Trading
Brand: @ourbit
Core idea: Many markets. One ecosystem. Trade Everything.
FULL VIDEO PRODUCTION WORKFLOW: drive.google.com/drive/folde…
Need product launch videos or video ads?
I help brands develop AI-powered creative concepts and video assets for campaigns and product marketing.
Let's make your next video do a job.
DM me or Email [email protected]
AI video is becoming normal.
AI video is becoming part of the marketing workflow.
The opportunity isn't just making videos faster. It's helping brands explore more concepts, adapt creative, and test different messages without rebuilding everything from scratch.
For your creative, product launch and video ads, send me a DM or email: [email protected]. Let's discuss.
18
71
A save-worthy checklist
Your product video might look beautiful and still fail to convince anyone to buy.
Before producing another video ad, check these 7 things:
I built an AI video concept around @Ourbit to explore how a trading platform could make its value easier to understand.
The lesson: don't lead with screens. Lead with the user's job, friction and payoff.
Project Category: AI-Powered Fintech / Crypto Trading Advertisement
Industry: Fintech / Cryptocurrency / Digital Asset Trading
Brand: @ourbit
Core idea: Many markets. One ecosystem. Trade Everything.
FULL VIDEO PRODUCTION WORKFLOW: drive.google.com/drive/folde…
Register and start trading on Ourbit then earn commissions once you invite a friend!
ourbit.com/auth/signup?invit…
My Referral code: WM8GAK
1
24
139
Good morning to everyone except for the people its not their morning yet!
What are you building with AI today?
Production costs can eat into a campaign.
A campaign doesn't always need a full reshoot for every new idea.
AI-assisted production can help teams explore visual directions and create selected variations from existing assets while keeping quality and brand fit in check.
For your creative, product launch and video ads, send me a DM or email: [email protected]. Let's discuss.
27
128
Things your product video should never do:
> Hide the product.
> Explain features without benefits.
> Look beautiful but say nothing.
> Make customers guess what you sell.
Show value. Answer a buying question. Give people a reason to act.
30
633
Launching a product? Don't rely on one video to explain everything.
Create a hero film, a short demo, benefit-led ads and objection-handling clips.
Each asset should answer a different question your buyer has.
Your product may not be the problem.
People might simply not understand why they need it.
Show the problem, the product in action, & the result they want. Better product video marketing starts with clarity, not effects.
For your creative, product launch video ads, send me a DM
GM, Happy Tuesday
AI video is becoming part of the marketing workflow.
The opportunity isn't just making videos faster.
It's helping brands explore more concepts, adapt creative, and test different messages without rebuilding everything from scratch.
I checked the origin story behind Madden NFL. The interesting part isn't just that it became a huge franchise.
EA wanted 7-on-7; Madden insisted on 11-on-11; the first game arrived in 1988.
That argument explains more about creative standards than another thread about AI tools
24
397
A football game nearly started with 8 missing players. Madden refused.
Years later, his franchise had sold 130M+ copies by EA's 2018 count.
What are you removing from your creative work that your audience actually cares about?
1
18
348
There's a difference between showing people what AI can generate and showing them what you can create with it.
One demonstrates the tool.
The other demonstrates your taste.
AI won't fix bad marketing
AI can generate a cinematic product video.
It can't guarantee that the customer wants the product, understands the offer, or believes the promise.
Better production helps. Better positioning, messaging, and creative decisions matter too.
For your creative, product launch and video ads, send me a DM or email: [email protected]. Let's discuss.
The biggest mistake brands can make with AI video is treating lower production costs as the entire strategy.
Saving money is useful.
If the creative doesn't communicate value, attract the right customer, support the campaign goal, cheaper production can still be wasted money.
I explored how a trading platform like @ourbit could communicate its product through video.
The challenge isn't simply making the visuals cinematic.
It's deciding what the viewer should understand, which features deserve attention, and how the story connects to the product.
Project Category: AI-Powered Fintech / Crypto Trading Advertisement
Industry: Fintech / Cryptocurrency / Digital Asset Trading
Brand: @ourbit
Core idea: Many markets. One ecosystem. Trade Everything.
FULL VIDEO PRODUCTION WORKFLOW: drive.google.com/drive/folde…