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Websites & Branding. Built to be chosen. ↓ Start your project

London, Marbella 🇬🇧 🇪🇸
Joined February 2024
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What is 1 book which changed your life?
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Learn to build processes, delegate responsibilities and create value beyond the hours you personally put in.
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The hardest part of building a business isn’t coming up with ideas. It’s deciding which ones not to pursue. Every new idea feels like an opportunity. Eventually you realise focus is choosing which opportunities you’re willing to miss.
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What is 1 book which changed your life?
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I’m curious are other web designers/agencies seeing this too? Are you actually losing work to AI tools yet, or are clients still coming back once they realise the limitations?
This year, 80% of my clients have moved from Webflow/Framer to AI tools. The market has shifted.
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🚨 Freelance UX Designer Needed Looking for an experienced UX designer who’s highly skilled in Figma. I’ll initially have you redesign a few sections of my own agency website so we can test how we work together and our creative compatibility. DM me your portfolio 👇
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The more portfolios I look through, the less I care about the mockup. Tell me why you made the decisions you made. Good design is easy to show. Good thinking is much harder to fake.
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Anyone else having this issue with framer also?
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Just hired someone to take over email for FRNE. But the goal isn’t just to design emails. I want them to eventually own the channel, build a team around it, and help turn email into a serious growth channel. Hiring for that is hard. Getting it wrong is expensive. 🧵
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I’ve also kept a lot of people in the pipeline. There were people I genuinely wanted to work with, but I only had one role. As FRNE grows, I’ll be going back through those conversations for future projects and hires.
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Biggest takeaway: A portfolio shows me what you can make. A Loom shows me how you think. Results show me whether it worked. That combination made the decision much easier.
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Still looking for an email designer. I’ve received some really nice-looking work, but I’m looking for someone who understands email at a much deeper level. I want you to be able to explain why you made each decision. 🧵
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Why this layout? Why this hierarchy? Why this CTA? Why will this convert? Not just: “because it looks good.” If you understand the strategy and psychology behind high-performing ecom emails, DM me with your work.
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Looking for a Figma Email Designer for a men's jewellery brand. Immediate start. Looking for someone who really understands ecommerce email design not just making emails look good, but designing around the product, offer and conversion. Must be confident in Figma
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X is full of founders. LinkedIn is full of experts. TikTok is full of creators. Where are the customers?
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Shopify Admins are experiencing degraded performance... Interesting way of sugar coating it
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Shopify down again... anyone else having issues??
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What’s something you only understand about running a business once you’ve actually done it? Not advice you read in a book. Something you had to learn the hard way.
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