Learn to build processes, delegate responsibilities and create value beyond the hours you personally put in.
The hardest part of building a business isn’t coming up with ideas.
It’s deciding which ones not to pursue.
Every new idea feels like an opportunity.
Eventually you realise focus is choosing which opportunities you’re willing to miss.
🚨 Freelance UX Designer Needed
Looking for an experienced UX designer who’s highly skilled in Figma.
I’ll initially have you redesign a few sections of my own agency website so we can test how we work together and our creative compatibility.
DM me your portfolio 👇
The more portfolios I look through, the less I care about the mockup.
Tell me why you made the decisions you made.
Good design is easy to show.
Good thinking is much harder to fake.
Just hired someone to take over email for FRNE.
But the goal isn’t just to design emails.
I want them to eventually own the channel, build a team around it, and help turn email into a serious growth channel.
Hiring for that is hard.
Getting it wrong is expensive.
🧵
I’ve also kept a lot of people in the pipeline.
There were people I genuinely wanted to work with, but I only had one role.
As FRNE grows, I’ll be going back through those conversations for future projects and hires.
Still looking for an email designer.
I’ve received some really nice-looking work, but I’m looking for someone who understands email at a much deeper level.
I want you to be able to explain why you made each decision.
🧵
Looking for a Figma Email Designer for a men's jewellery brand.
Immediate start.
Looking for someone who really understands ecommerce email design not just making emails look good, but designing around the product, offer and conversion.
Must be confident in Figma
Sam retweeted
X is full of founders.
LinkedIn is full of experts.
TikTok is full of creators.
Where are the customers?



