Fun couple of weeks at Mailer Profit - client 1: a skincare brand, email-attributed revenue more than doubled month over month. - client 2: a fragrance brand, attributed revenue up 12.9% in August, with SMS driving a lot of the growth. - client 3: a wellness/subscription brand, Klaviyo now attributing 29.12% of total revenue. - client 4: a haircare brand, weekly revenue climbed from $240K to $260K. Good way to end the week.

5.44% → 20.28% email attribution. Literally in just 3 months.

Just spoke to a couple of 8-figure DTC brands about Black Friday campaigns... One thing I see they get wrong every single year is inbox sameness. They do not vary their subject lines enough. Every subject line in a Black Friday sequence should differ in: - Personalization - Capitalization - Emoji use - And framing device from the ones around it No two sends should share the same formula. The goal is to hit different attention styles across the list instead of finding one winning format and repeating it.

> Was a nurse until I turned 27. > Had a patient vomiting what looked like coffee grounds, so I knew he had an internal bleed. > Got into an argument with my charge nurse, who kept telling me he must have just gotten his hands on coffee grounds. > He was literally on his deathbed. > Realized hospitals are set up to generate income rather than actually help people. > Moved to LA and started applying to different things on Craigslist. > Met a guy who told me I should go into his office and talk to them. > The address he gave me was the same place I was already set up to interview with. > Golden Hippo was trying to hire me three different times at once. > Started on SEO and wasn't supposed to be working on email at all. > The blogs I was writing were generating a lot of organic revenue for them. > So they switched me over to copywriting. > Took the skills they taught me from writing VSLs to figure out what to send. > That was how their email program even started. > Built a fake guru for my first brand. > Ramped that brand to $1M/month by summer 2015. > It got pulled off all the ad networks and still generated revenue until 2023. > Golden Hippo brought me in to rehab a beauty brand whose historical low was a $785K Black Friday month. > Worked with the brand consistently for 6 months. > Hit $1.7M for their Black Friday and Cyber Monday in 2023. > It became their historical high. > The last time I had a conversation with them, they still hadn't been able to beat that number. > Switched over to consulting and met Hanan, still one of my favorite media buyers. > Got an email from him telling me I needed to meet @zzarakkk. > Hanan knew I had a negative association with agencies. > Met Zarak's team and knew this wasn't like any other agency I'd ever associated with. > Just wanted to be a part of it. > Now I haven't managed a list making less than $1M/month since 2015.

Some of MAILER PROFIT's dating roster - 2025–present / Fragrance brand / $6M/month in email revenue, 27% of total brand revenue - 2025–present / Jewelry brand / grew Klaviyo revenue from $19K to $140K in 3 months - 2025–present / Beauty brand / $376,577 in a single week - 2026–present / Wellness brand / $428,996 in attributed revenue in a single week - 2026–present / Pet health brand / $323,389 in attributed revenue in a single week

You'd prepare your email program for Black Friday like a senior retention strategist if you followed this EXACT 7-step playbook: (start ASAP)

Steal these subject lines. We ran every single one of them for 8-figure DTC brands.

$312K to $1.39M/month in Klaviyo-attributed revenue on one account. ... someone on our team is on a roll.

We're hiring an email designer at Mailer Profit. You'll design emails for ecom brands we run retention for. If your emails could only belong to the brand you're designing for... Send your portfolio to [email protected]. If we like it, we'll begin with a paid test.

We're hiring a copywriter at Mailer Profit. You'll write email and SMS flows and campaigns for ecom brands. If you can write plain-text email that sells... Send your portfolio to [email protected]. If we like it, we'll begin with a paid test.

This year, @zzarakkk and I: - Hired 21 new people - Added 5 new pods (went from 4 to 9 total production teams) - Documented 30 SOPs across strategy, copy, design, and tech - Built and launched an internal CKC (Checkout Champ) dashboard tool from scratch - Integrated CKC dashboard reporting for 4 client brands live, with more in queue - Built a full Subscription & MRR service line from zero - Started mapping out our own CKC subscription software to solve our clients' biggest complaint: wanting a customer portal that mirrors Loop's - Ran BFCM Phase 1 + Phase 2 planning across every single pod simultaneously Onto BFCM

A lot of places can be cutthroat, particularly for those who are further ahead in their careers, because there is only so much room at the top. I have been telling my longtime coworker for the past year that we are not like that. I was able to recruit him to join us here at Mailer Profit. He sent this in the chat. He: - Was part of my original training team at GH. - Went on to help build out teams for multiple Direct Response Marketing companies over the past decade. - Did a lot of freelance work with me over the years. So this was a full-circle moment.

The reason we have an edge in so many ways is that we've done a lot of things that no one else wants to do. It’s boring, expensive, hard to learn, and takes a very long time. How meticulous we are with our copywriting is one of them. So are the years I spent as a copywriter and then training other copywriters on it, and so is the Checkout Champ stuff. Do that for a long enough period of time, and you're going to have an edge. It doesn't matter what the thing is. That's true in any business, and it's true in anything in life.