Caroline Scheu (@ScheuCaroline) header
Caroline Scheu (@ScheuCaroline) profile picture

instagram: @carolinescheu & @studio317c ball state university alum Director of Creative & Digital Strategy @ballstatewbb

Indiana, USA
Joined August 2018
Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)Photo by Caroline Scheu (@ScheuCaroline)
Cardinal Nation, we can’t wait to see you on November 2nd - Tessa and her two coworkers 🤍 These three went out into campus last week to remind students to be there and be loud on November 2nd! #ChirpChirp x #AllInOnRed
1
14
644
The Ball State Standard ™️ Your Cardinals are coming in at #1 in the @MACSports Preseason Coaches Poll. Also collected 4 tournament champion votes. #ChirpChirp x #AllInOnRed
12
2
47
1,679
almost that time 🤗👩‍💻👩‍🎨🎨💻🤍
26-27 Home Schedule Poster ⭐️🍿🎬 Designed by @ScheuCaroline Available November 2nd vs Arkansas State. #ChirpChirp x #AllInOnRed
4
202
happy media day 2026😌!! cardinal nation, i have some cool stuff coming your way this season…#AllInOnRed
6
394
New season, but the running shoes still fit. 2027 @macsports Schedule 🔴 #ChirpChirp x #AllInOnRed
11
3
38
2,645
Caroline Scheu retweeted
Elite graphic for Ball State, too. Creatives are awesome. (And I think @ScheuCaroline is still my favorite.)
All In On 765. 2026 Non Conference Schedule. See you November 2nd. #ChirpChirp x #AllInOnRed
1
2
20
12,434
staying home 🤍
Officially official. 🎉 After spending the last four years as our in-house content creator while earning her degree, Caroline is officially staying in Muncie. Please help us congratulate our new Director of Creative and Digital Strategy! #ChirpChirp x #AllInOnRed
4
1,809
Director of Creative and Digital Strategy @ballstatewbb Kept waiting on that “it’s time to move on” feeling to hit me and it just never did. Something just kept drawing me back to good ol Muncie. Having a job created specifically for me and being so strongly advocated for as a woman in a male-dominated field was a something I couldn’t pass up. A huge thank you to Brady Sallee, AD Jeff Mitchell and President Mearns for not only being bought in from day one, but making it a priority to continue to do so. So, i’m still #AllInOnRed btw
5
558
@BallStateWBB on ALL Platforms 📲 #ChirpChirp x #AllInOnRed
3
1
25
1,414
#neverforget this was a fast break layup btw.
From her first game that she’s not proud of to All MAC Freshman & Defensive Team…. She had quite the journey this season. Full episode out later today ;)
2
351
Last season, 3 minutes a game. Now All-MAC First Team and getting recognized wherever she goes. The jump makes sense when you hear the story behind it. reBuilt Different - Ep. 2 featuring @tessatowers1 youtu.be/AJyjqP2TiMc?si=w-_m…
5
14
1,498
see you tomorrow for ep.2 of reBuilt Different 💍
2
1
6
766
“That was a four year process… where they stayed loyal to the program and built something special.” 🗣️ @ScheuCaroline sits down with Grace Kingery to reflect on the 25–26 season from July through March. reBuilt Different — Ep. 1. Thursday. #ChirpChirp x #AllInOnRed
4
1
19
1,716
reBuilt Different - Coming Soon 🎥 An exclusive sit-down series with the 25-26 squad. August to March, told by the ones who lived it. Got a question? Want to know some insider information? We’ll get you answers. Drop them here: forms.gle/6t1VvEd7dgEBjsi68
6
1
20
1,877
we’re already looking forward to the 20SIX-20SEVEN season.
4
21
1,681
appreciate the love 😁❤️‍🔥
.@ScheuCaroline is a magician. One of my favorite WBB accounts to see pop up. The content that she puts out is top notch and the personalities with the team and the coaching staff are captured perfectly.
1
5
910
Caroline Scheu retweeted
.@ScheuCaroline is a magician. One of my favorite WBB accounts to see pop up. The content that she puts out is top notch and the personalities with the team and the coaching staff are captured perfectly.
don’t sleep 📈 +38% from 24-25 +669% from 23-24 + avg 1.6mil views a month across all platforms + the #1 most followed WBB team on Instagram in @MACSports taking mid out of mid major…. on & off the court. welcome to cardinal basketball. #ChirpChirp x #AllInOnRed
1
7
1
51
13,427
all familiarity seemed like it graduated last season. 9 new players, 6 freshmen from 5 countries & an entirely new starting 5. i had NO idea how i was going to tell this teams story. turned out to be one of the most successful & special “reload” stories in cbb. #AllInOnRed
don’t sleep 📈 +38% from 24-25 +669% from 23-24 + avg 1.6mil views a month across all platforms + the #1 most followed WBB team on Instagram in @MACSports taking mid out of mid major…. on & off the court. welcome to cardinal basketball. #ChirpChirp x #AllInOnRed
2
1
22
2,203
Caroline Scheu retweeted
Hold up.. what the heck!? How is Ball State not in the WBIT? That’s insane.
19
23
4
360
133,577