@SchoolSpiritPR

We partner with school leaders to champion the good in education through strategic communication so they can inspire trust and engage the community.

Joined May 2023
  • Tweets257
  • Following294
  • Followers73
216Media
Teacher turnover is a financial drain. Consistent, transparent internal communication contributes to higher staff satisfaction and loyalty, saving districts thousands in recruitment and onboarding expenses: lnkd.in/eGT3btG3 #TeacherRetention #SchoolPR #k12schools #BOOST
Group of teachers working at a table with text: "Reduce Turnover Costs: The Value of Strong Internal Communication"

ALT Group of teachers working at a table with text: "Reduce Turnover Costs: The Value of Strong Internal Communication"

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Web accessibility is the digital equivalent of a simple, thoughtful gesture. Not a checklist—it's ensuring every student can confidently move forward. Learn how to prepare for the 2026 standards! 👇 schoolspiritpr.com/walking-s… #WCAG22 #SchoolPR #k12schools #EdTech #suptchat
Grey chalkboard background with blue and red icon of a walking stick. Text reads "A Walking Stick & A Web Standard: Communication as an Act of Care."

ALT Grey chalkboard background with blue and red icon of a walking stick. Text reads "A Walking Stick & A Web Standard: Communication as an Act of Care."

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Wishing everyone celebrating the Festival of Lights nights filled with joy, peace, and the warmth of community. #HappyHanukkah #FestivalOfLights
Two girls lighting the menorah with text "Happy Hanukkah" and School Spirit PR logo

ALT Two girls lighting the menorah with text "Happy Hanukkah" and School Spirit PR logo

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Without a proactive communication strategy aligned to your strategic plan, external narratives can take hold, often inaccurately. Learn how being the primary, trusted source of information is crucial: schoolspiritpr.com/your-proa… #SchoolPR #k12schools #SuptChat #BOOST
Woman wispering to a man with a shocked expression on his face. Text "From Rumor Mill to Reliable Source"

ALT Woman wispering to a man with a shocked expression on his face. Text "From Rumor Mill to Reliable Source"

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When facing a tough question, is your first instinct to say "no comment"? 🤫 Be warned: "No comment" isn't a strategy—it just removes you from the conversation, eroding trust. schoolspiritpr.com/when-sile… #SchoolPR #k12schools #CrisisCommunication #SuptChat
Graphic of red and blue lips with finger shushing with text "New Blog: When Silence Speaks"

ALT Graphic of red and blue lips with finger shushing with text "New Blog: When Silence Speaks"

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#MotivationMonday #SchoolPR #k12schools
Quote "Listening is an art that requires attention over talent, spirit over ego, others over self." Dean Jackson

ALT Quote "Listening is an art that requires attention over talent, spirit over ego, others over self." Dean Jackson

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Is Your Communication a BOOST or a Missed Opportunity? The #BOOST Framework offers a clear vision for communication as a powerful driver of district success: schoolspiritpr.com/understan… #SchoolPR #Communication #BOOST #k12schools #SuptChat
Yellow toy rocket pointing upward in the middle of yellow upward pointing arrows with text "The BOOST Framework"

ALT Yellow toy rocket pointing upward in the middle of yellow upward pointing arrows with text "The BOOST Framework"

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Stop overlooking what’s working! 🛑School leaders are busy, and often, the great things happening get buried under the day-to-day. What if the most powerful story you have to tell is already happening? schoolspiritpr.com/the-hidde… #EdChat #SchoolPR #CommunicationStrategy #k12schools
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ALT Red and blue graphic of person on zip line with text "New Blog: The Hidden Zip Line"

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Happy Special Education Day! 🎉 Today, we celebrate the Individuals with Disabilities Education Act (IDEA) and the fundamental right to an inclusive, quality education for all students. #SpecialEducationDay #IDEA #InclusionMatters #AllMeansAll #SchoolPR #K12schools
Children running on playground with text "Celebrate Students, Teachers & Support Staff Daily"

ALT Children running on playground with text "Celebrate Students, Teachers & Support Staff Daily"

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#MotivationMonday #k12schools #SchoolPR
Quote: "To listen well is as powerful a means of communication and influence as to talk well." John Marshall

ALT Quote: "To listen well is as powerful a means of communication and influence as to talk well." John Marshall

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We are thankful for the generous spirit and dedication of every school employee. You give to students—from time and passion to guidance and support—making schools places of learning and growth. Enjoy this day of rest and gratitude. #HappyThanksgiving #SchoolPR #k12schools
Thanksgiving food with text "Happy Thanksgiving"

ALT Thanksgiving food with text "Happy Thanksgiving"

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Stop waiting for the pain to pass! 🛑When a communication crisis hits your school, silence is NOT golden. Waiting for it to "blow over" turns a small issue into a full-blown PR disaster: schoolspiritpr.com/the-bum-a… #SchoolPR #CrisisCommunication #K12schools #SuptChat
Red and blue graphic of a pair of crutches with text "New Blog: The Bum Ankle"

ALT Red and blue graphic of a pair of crutches with text "New Blog: The Bum Ankle"

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#SchoolPR #k12schools #MotivationMonday
Quote: "The single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw

ALT Quote: "The single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw

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🌟 Happy Substitute Educator's Day! 🌟We want to give a shout-out to all our dedicated substitute educators! You step in, keep the learning going, and ensure our students and schools thrive, no matter the situation. Thank you! #SubstituteEducatorDay #SchoolPR #k12schools
Teacher standing in classroom with text "Celebrate Students, Teachers & Support Staff Daily"

ALT Teacher standing in classroom with text "Celebrate Students, Teachers & Support Staff Daily"

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ICYMI: Tune into Episode 5 of NSPRA at 90! Hear school PR veterans Rick Kaufman, APR, and Lesley Bruinton, APR, share crisis response strategies and lessons learned from leading through adversity. nspra.org/About-Us/History-o… #SchoolPR #CrisisComms #Education #NSPRA90
Microphone icon with blue background and text "NSPRA at 90: Stories That Shaped Us"

ALT Microphone icon with blue background and text "NSPRA at 90: Stories That Shaped Us"

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🎉 Happy Parent Involvement Day! 🎉We celebrate and thank every family member who supports our students and our school. Your involvement—whether at home or in the classroom—makes a difference every single day! #ParentInvolvementDay #SchoolCommunity #SchoolPR #k12schools
View from the back of parents holding hands with child wearing backpack with text "Parent Involvement Day"

ALT View from the back of parents holding hands with child wearing backpack with text "Parent Involvement Day"

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E S P: Excellence. Service. Professionalism. Happy National Education Support Professionals Day! They are the backbone of education. Let's make sure they know how much we appreciate their hard work today! #ESPDay2025 #EducationSupport #SchoolCommunity #SchoolPR #k12schools
School administrative professional on the phone with text "Education Support Professionals Day"

ALT School administrative professional on the phone with text "Education Support Professionals Day"

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Don't let a social media crisis catch you off guard! 🛑 Learn the best way to handle online criticism and rebuild community trust: schoolspiritpr.com/beyond-th… #EdLeaders #CrisisManagement #SchoolBoardTrust #SchoolPR #suptchat #k12schools
Red and blue thumbs up emoji in front of chalkboard background with text "New Blog: Beyond the Like Button"

ALT Red and blue thumbs up emoji in front of chalkboard background with text "New Blog: Beyond the Like Button"

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⏰ Don't miss out! The deadline to apply for the School Spirit PR Celebration Grant is approaching: Thursday, November 20. ⏰ Apply now and give your school the celebration it deserves! SchoolSpiritPR.com/grant #CelebrationGrant #SchoolPR #k12schools #suptchat
Red alarm clock surrounding by blue and red falling confetti with text "School Spirit PR Celebration Grant"

ALT Red alarm clock surrounding by blue and red falling confetti with text "School Spirit PR Celebration Grant"

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🎉 Happy American Education Week! 📚We pause to celebrate and thank the educators, school staff, parents, and community members who work to ensure every student has the opportunity to learn and thrive. #AEW2025 #AmericanEducationWeek #EducationMatters #SchoolPR #k12schools
Stack of books with green apple on top in front of chalkboard background with text "American Education Week: School Spirit PR"

ALT Stack of books with green apple on top in front of chalkboard background with text "American Education Week: School Spirit PR"

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