Organic search is your biggest channel, but least understood. Stop guessing, and start testing. Built for enterprise ecommerce and retail.

London, NYC, Seattle
Joined April 2018
Join me now for a live discussion of SEO testing in ecommerce, how experimentation programs work, and what good looks like! Starting now: xitter.cf/i/broadcasts/1jMJgmXrQ…
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Do you enjoy @SearchPilot's content? Would you like a tweet of yours to appear on our newsletter sign-up page as social proof? If you put out a short tweet recommending our emails, and drop me a link in a reply to this thread or a dm, we're going to be adding some more to our site soon.
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We're hiring a front end dev @SearchPilot. That you? Know anyone? jobs.searchpilot.com/jobs/37…
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Into experimentation? CRO? User testing? Curious about SEO and SEO testing? I'm giving a talk to the test and learn community tomorrow (8am PT / 11am ET / 3pm UK) and there's still time to join: testandlearn.community/
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Join me on my livestream talking about the size of Google and what it means for our work and our jobs - starting shortly: xitter.cf/i/broadcasts/1OyKAWAoD…
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This research is🔥. Thank you @randfish. This underpins our thesis @SearchPilot - that search is the biggest channel *and* the least-well-understood channel for most large websites.
NEW research: sparktoro.com/blog/who-sends… The wait's over. Thanks to the amazing team @LiveDatos, we can finally answer questions about: - Who sends traffic to the open web (besides Google)? - How much? Where does it go? - What's changing?
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It was a light week for links on the @SearchPilot livestream this week - as I explained, I was doing something a little different in a different headspace after a week away from work. This is the thread I mentioned that relates to bootstrapping and company exits: xitter.cf/willcritchlow/st…
This is strongly-worded ("100+", "all experienced"). To add a data point (N=1), I have experienced little of this: ❌ Loss of identity & motivation ❌ Loss of self-worth ❌ Friends calling them a sell-out ✅ Heightened money anxiety ½ Pressure to build something bigger ❌ Boredom from time abundance ❌ A strong tension between ego-driven decisions & intrinsic driven decisions
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Starting now - join me on the livestream for a googlebot geek-out, sneak preview of new @searchpilot features, and things I've learned this week: xitter.cf/i/broadcasts/1YqKDgbPn…
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Going live for the first @SearchPilot live chat of the year. Find out what I read over the holidays, what I've taken away from it, and some back-to-basics discussion of the way I'm thinking about SEO these days. xitter.cf/i/broadcasts/1lPKqbWwB…
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Another great webinar coming up from my @SearchPilot colleagues:
👩‍💻 Sign up for our new webinar to learn strategies and tactics to help you grow your organic traffic and stay ahead of your competition. We will share 10+ SEO test ideas inspired by two of the largest beauty sites in the US, Sephora and Ulta Beauty! 💄hubs.la/Q023bQG80
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Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones. via @hethr_campbell, @searchpilot: searchenginejournal.com/secu… #SEO
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SearchPilot retweeted
👀 Sneak a peek of this week’s new Whiteboard Friday episode, where @WillCritchlow will teach you how to use ChatGPT for SEO testing ideation:
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.@iPullRank is talking at #searchlove about “every best practice you’ve learned for e-commerce seo is wrong” A ton of lessons are from @SearchPilot tests (thanks Mike!) so you can try to keep up with Mike and his team by getting on the email list here: searchpilot.com/resources/ne…
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SearchPilot retweeted
Welcome @SearchPilot CTO @TomAnthonySEO to the #MozCon stage! 🤩 Tom is CTO at SearchPilot, leading the engineering & product teams. Tom has worked on the web for over 25 years and has a Ph.D. in Computer Science. He lives with his wife and 3 daughters in Germany.
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SearchPilot retweeted
Brilliant sponsors confirmed for #SearchLove SD! Thank you @getSTAT @SearchPilot @verblio for supporting us again💚 We love having your teams join us. Are you thinking of sponsoring the conference in March? Why not ask the folks from these companies why they return each year?
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SearchPilot retweeted
Welcome, @SearchPilot CTO @TomAnthonySEO, to the #MozCon stage! 🤩 Tom is CTO at SearchPilot, leading the engineering & product teams. Tom has worked on the web for over 25 years and has a Ph.D. in Computer Science. He lives with his wife and 3 daughters in Germany.
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🎤 @willcritchlow, founder and CEO of @SearchPilot, is currently talking about how you can perform better SEO with minimal budget and labor on Digitalzone'22 Online! You can click the link below to join us now!👇 🖇️ bit.ly/3U4HAx0 #Digitalzone22 #digitalzone