Publicitaire, stratège à la petite semaine
Joined November 2009
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La première “élection podcast”, la fonction imaginale des fake news, la crise d’influence de la presse américaine, la polarisation dans le monde du travail, une enquête sur le climatoscepticisme... tout est dans la NL du Cortex d'@havas @HavasMediaFR open.substack.com/pub/cortex…
La bataille des batteries n’est pas gagnée maddyness.com/2024/11/22/nor…
Forrester dévoile ses prédictions 2025 sur le marketing, le retail, le CX, l'e-commerce, la publicité et le comportement des consommateurs (et on dirait que ça a été écrit pas une IA) ecommercemag.fr/Thematique/r…
Dépasse tes biais d’européen.
For my British and European friends who are "shocked" and "surprised", here are 10 reasons you didn't see this coming.
Read this short post and then read the replies from our American friends who will confirm what I'm saying.
1. Americans love their country and want it to be the best in the world. America is a nation of people who conquered a continent. They love strength. They love winning. Any leader who appeals to that has an automatic advantage.
2. Unlike Europeans, Americans have not accepted managed decline. They don't have Net Zero here, they believe in producing their own energy and making it as cheap as possible because they know that their prosperity depends on it.
3. Prices for most basic goods in the US have increased rapidly and are sky high. What the official statistics say about inflation and the reality of people's lives are not the same.
4. Unlike you, Americans do not believe in socialism. They believe in meritocracy. They don't care about the super rich being super rich because they know that they live in a country where being super rich is available to anyone with the talent and drive to make it. They don't resent success, they celebrate it.
5. Americans are the most pro-immigration people in the world. Read that again. Seriously, read it again. Americans love an immigrant success story. They want more talented immigrants to come to America. But they refuse to accept people coming illegally. They believe in having a border.
6. Americans are sensitive about racial issues and their country's imperfect history. They believe that those who are disadvantaged by the circumstances of their birth should be given the opportunity to succeed. What they reject, however, is the idea that in order to address the errors of the past new errors must be made. DEI is racist. They know it and they reject it precisely because they are not racist.
7. Americans are the most philosemitic nation on earth. October 7 and the pro-Hamas left's reaction shocked them to their very core because, among other things, they remember what 9/11 was like and they know jihad when they see it.
8. Americans are extremely practical people. They care about what works, not what sounds good. In Europe, we produce great writers and intellectuals. In America they produce (and attract) great engineers, businessmen and investors. Because of this, they care less about Trump's rhetoric than you do and more about his policies than you do.
9. Americans are deeply optimistic people. They hate negativity. The woke view of American history as a series of evils for which they must eternally apologise is utterly abhorrent to them. They believe in moving forward together, not endlessly obsessing about the past.
10. America is a country whose founding story is one of resistance to government overreach. They loathe unnecessary restrictions, regulations and control. They understand that freedom comes with the price of self-reliance and they pay it gladly.
Cotino : la ville pour Happy Few que Disney a implantée en plein désert fait scandale ladn.eu/nouveaux-usages/coti… via @LADN_EU
Jubilee, le média YouTube qui met en scène des débats transgressifs ladn.eu/media-mutants/jubile…
Monoparentalité, mariage gay, coparentalité : Est-ce que la famille change réellement ? ladn.eu/nouveaux-usages/les-… via @LADN_EU
Pour aller contre vos « biais de confirmation ». Élections américaines : quel est l’impact réel des réseaux sociaux ? theconversation.com/election… via @FR_Conversation
"En juillet 2023, Prabhakar Raghavan, senior vice-président de Google, révélait que 40% des jeunes privilégient TikTok ou Instagram à Google pour trouver un restaurant" influencia.net/les-reseaux-s…
Tu peux être qui tu veux, mais prépare-toi aux biais et aux contrechamps. @editionsfolio
Usages digitaux, de gros chiffres qui continuent de grossir. cbnews.fr/etudes/image-digit…
Jinfluenceurs, la fin d'Hollywood, la bulle de l'IA : ce qui va se passer dans les médias et la tech en 2025 ladn.eu/mutants-media/jinflu… via @LADN_EU
Je suggère un grand lâcher de DebunkBot (l'IA qui arrive à convaincre les complotistes qu'ils sont dans l'erreur) ladn.eu/tech-a-suivre/debunk… via @LADN_EU
Même ralenti, le jeu video reste l'Entertainment Business le plus gros dans le monde. Largement. strategies.fr/actualites/cul…
La tendance en mouvement, celle qui embarque @SignOffParis ttso.paris/2024-10-16/le-cha…
Entre pub et services haut de gamme, le streaming explore toutes les options de business model, by @cafetechfr open.substack.com/pub/cafete…
Il y a 5 ans, face à l'IA, "Pour la propriété individuelle des données" Gaspard Koenig youtu.be/3zZ59RyWWyc?si=128g… via @YouTube
Tesla, un CDJ minimaliste aux antipodes des standards du marché, voire du modèle Apple. ladn.eu/nouveaux-usages/tesl… via @LADN_EU
