#PR #Analytics & #measurement software for brands & agencies. Go beyond #media monitoring; prove & improve strategies, results & ROI. Now find us @mindfullmktg
Boston, MA
Joined September 2013
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35 Twitter Accounts Every PR Pro Needs to Follow - including our Founder, @missusP. Who would you add to this #PR #leadership list? buff.ly/2th5Rpi
Masters of Measurement at @chief_marketer: " Analyzing multichannel metrics from activations to see successes and room for improvement informs future decisions" buff.ly/2JbYWDF
In @PRNews’ upcoming #Measurement Guidebook, our Founder @missusp explains the importance of looking at your communications measurement holistically in order to truly prove the value of #PR to the bottom line of the business. #measurePR prnewsonline.com/four-steps-…
Sorry, let’s fix that. (We meant the opposite!) Also #measurePR so you can get them to view PR as PROFIT center, not just a cost center. #PRmeasure teapawt.net/gmurrel/status/1009094…
Narrative Tips: calling all PR people and agencies -- if you want a seat at the table and the support of the CEO, talk about category development as a business strategy. #PR #marketing #CEO
All of this! "The problem, of course, is that these really aren’t very good numbers on which to base a conclusion of whether a program or effort is working. Which means that impressions are sort of like those weather forecasts that go out a month or more ahead in time." teapawt.net/tressalynne/status/100…
Is there ever a reason to measure impressions? (by @jenzings)
#measurePR #PR #metrics #Analytics bit.ly/2HEgUxX
No guarantees! teapawt.net/PRisUs/status/10076514…
Ever hear a PR person say any of these things? Run:
5 things you should *never* hear a PR person say
buff.ly/2kAzTjZ #PublicRelations #PR #viral
This. 👏🏻👏🏻👏🏻 teapawt.net/mercyc/status/10072951…
A1. I got interested in learning how to #measurePR because it's more than just getting that headline or feature.
I always wanted to know what happens afterwards and also wanted to demonstrate the impact of my work to my clients.
We love this one! It's our goal for our customers: using the platform to identify success patterns so you can repeat what's working and pivot from what isn't. #measurePR teapawt.net/richardbagnall/status/…
And another from @jaminsp at #AMECsummit data 👉trends 👉backward looking probabilities 👉correlations 👉forward looking possibilities
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Congratulations and thank you for your dedication to better PR! teapawt.net/richardbagnall/status/…
#AMECsummit delegates & #prmeasure #measurepr community: Please join me in congratulating @amecorg's @barryleggetter for being awarded an Honorary Fellowship of the CIPR - a deserved achievement for a lifetime of service to the communications industry >> buff.ly/2sOIJPo
Timely with @AmecOrg's Global Summit: "Too many [PR] people still fail to embrace rigorous evaluation methods. Until we prove the value of what we do, we will never receive the respect – or earn the money – that we should." Come one, folks; so many options buff.ly/2JAThbn
Love seeing "measurement, measurement, measurement"! Keep up the great work educating the industry on PR measurement standards. teapawt.net/AmecOrg/status/1006133…
Planning day in the Organisers Office and great to see new print work arrive for @AmecOrg #amecsummit in Barcelona including membership and education leaflets.
PR pros, let’s get real about PR analytics & measurement. Monitoring alone is not evaluation, & “Revenue” or “Publicity Value” based on #AVE calculations are false metrics. #SayNoToAVEs #DeathToAVEs #measurePR #PRmeasure
What ideal #PRStack would you recommend for Juan in the comments? seedepth.com/my-pr-measureme…
Great speakers lined up. Looking forward to following along! teapawt.net/richardbagnall/status/…
Counting down the last few days till the 10th @AMECorg #amecsummit on communications measurement & evaluation starts in Barcelona next Wednesday. Just installed the app on my phone - getting exciting now! Hope to see you there. buff.ly/2r2pBwE
Watch what ya pitch, PR pros! teapawt.net/prisus/status/10040645…
PR pros - don't make this mistake:
The danger in pitching news that isn't news (and 4 ways to break the cycle)
buff.ly/2GS67Qw @muckrack
#earnedmedia #mediarelations #PR
PR teams must find new ways to prove the impact of their work on business results. In2Summit: Clients Urge PR Teams To Go Beyond Measuring Reach buff.ly/2LuwRcB #measurePR #PRmeasure
