Today's wheat varieties took years to develop. What about tomorrow's? 🌾 Canadian Wheat Research Coalition chair Jocelyn Velestuk says farmers must help shape the future of wheat breeding, not just fund it. hubs.li/Q04C50wp0 @wheat_research #SeedWorldCanada #Wheat

New genetics need a path from breeders to farmers. How can @SeCan's independent membership network help shape that path over the next 50 years? Join our Nov. 3 webinar: hubs.li/Q04Bc6zZ0 #SeedIndustry #SeCan

Public plant breeding is under pressure. 🌱 New Ontario Seed Growers' Association president Phil Nadalin explains why public-private partnerships are critical to getting new crop varieties into farmers' fields. hubs.li/Q04C4Zd30 @SeedOntario #SeedWorldCanada #PlantBreeding

Would you risk it all to start a business if you knew you were 10 to 12 years away from generating revenue? That’s the risk to reward calculation independent plant breeders must make, says @JodiSouter of J4 Agri-Science. This is On The Brink, Season 2, Episode 7.

The future of seed testing isn't just about AI — it's about collaboration, scientific rigour and global trust. The latest @Seed_Testing Canada Amplify column reflects on key takeaways from the 2026 meeting of @ISTAseedtesting and why SGS is proud to help shape international seed testing standards. hubs.li/Q04BQHzj0

Seed isn't ordinary inventory. Cleaning, drying, testing & storage can change a seed lot before it reaches a customer. ABS brings production, processing, quality and inventory tracking together in 1 system built for seed businesses. hubs.li/Q04zB3mS0

Cabbage and broccoli in the mix—and a big question for crop breeders. 🥦🌱 U of A grad student Anubhav Tripathi is studying whether Brassica oleracea genetics influence hybrid vigour and seed yield. Meet the fifth Future Builder of Plant Breeding: hubs.ly/Q04zNBhv0 #PlantBreeding #AgResearch

Canada’s next ag advantage may start small: a few acres, a new crop or a novel idea. 🌱 Ag-West Bio’s Darcy Pawlik on connecting farmers, researchers, and companies to turn innovation into commercial success: hubs.li/Q04zNrC20  #AgInnovation #Bioeconomy

Reliable regional variety trials and seed purity testing can reduce risk and help improved genetics reach farmers’ fields faster. ABCSG President Sarah Weigum explains why these services matter to growers and Canada’s seed system: hubs.li/Q04zD87c0

Forty years ago, canola looked very different. Today’s high-performing hybrids have transformed the crop. From improved genetics to stronger agronomic performance, hybrids have helped reshape an industry—and the fields that feed, fuel and support Canada. An industry insider reminisces. hubs.li/Q04zzSRQ0

Lower yields, lower royalties. Successful varieties, more funding for future breeding. Could end point royalties work for Canada? Sarah Weigum of Alect Seeds makes the case. This is On The Brink, Season 3: Episode 5

Genomic selection in pulse breeding: It's not just about better science—it’s about better collaboration. 🇨🇦🌱  Dive into the full story: hubs.li/Q04zvf0P0  #CdnAg #PulseBreeding #Genomics #Innovation #AgTech

A failed crop can cost a farmer millions. Breeding programs can spend millions on varieties growers never adopt. Kelly Barany of @chinridge says farmers and breeders can reduce both risks by talking earlier about what a variety needs to do. This is On The Brink S3 E4.

Catch up on highlights from the Seeds Canada and CSGA annual meetings — from industry leadership and recognition to conversations about genetics, certification and the future of Canadian seed. hubs.li/Q04wFjCf0 #SeedIndustry #CanadianAg #SeedSector

Why might Canada’s variety registration system be slowing down innovation? A growing group of industry voices says it’s time to reconsider how new genetics reach farmers. hubs.li/Q04wFjC_0 #SeedIndustry #PlantBreeding #CanadianAg

Quebec’s winter wheat footprint tripled in 10 years. Michel McElroy of CEROM credits faster genomics and sustained public breeding. Now cuts and closures put that breeding capacity at risk. What happens to the next generation of varieties farmers need? This is On The Brink, S3 E3.

Tomorrow: the future of Canadian seed, from the people closest to the farm gate. Join Todd Hyra, Mark Keating, Greg Stamp and others Sept. 22 at 12 p.m. CDT. hubs.li/Q04xchvz0 @Stampseeds @SeCan

Canada needs its next generation of plant breeders—but will they stay? Research cuts changed Ben Erickson’s career path. Now he’s studying soybean disease resistance while confronting a question facing many young scientists: can he build his future here?

What are farmers telling seed retailers about the genetics and varieties they need next? Hear the front-line view Sept. 22 at noon CDT in a free Seed World Canada webinar. hubs.li/Q04xchmN0 #SeedIndustry #PlantBreeding @Stampseeds @SeCan

“We have always done it this way.” These are the most dangerous words in agriculture. Wheat Pete’s message: keep innovating, keep testing, and keep getting out of your comfort zone. Better genetics are only part of the equation. This is #OnTheBrink, Season 3, Episode 2.