Ad Agencies and Marketers: We looked at the impact SegMetrics can have on your client metrics 👇 segmetrics.io/articles/impac…

What are attribution windows? And how are they impacting your ad tracking? In this 2-min explainer, SegMetrics founder Keith Perhac breaks down what you need to know about attribution windows (and why lifetime attribution is so powerful). #marketingattribution #adtracking #roas

Just what is marketing attribution? Any why is it so important to your advertising and marketing? Keith breaks it down in this quick explainer video. #marketingattribution #themoreyouknow

On average, 55% of your leads never see your emails. Why? Inbox providers are quietly deciding who gets to see your emails and who doesn't. (Hard to optimize your emails when most people don't even know you're emailing them.) Thankfully, there's a fix: segmetrics.io/challenge/

How can you get your business noticed in the age of virality and the Tiktokification of the internet?

Have you noticed the "reality distortion field" with copy from AI? Here's SegMetrics' Keith Perhac and Copywriting Course's Neville Medhora on how to get better copy from AI.

Neville Medhora on the different levels of copy (and which ones AI is good at).

How much of your traffic isn't human? Here's how to find out...

Your AI is only as smart as the data underneath it. That's why AI chokes on messy CSVs of marketing data. And why AI can't track users and revenue across your marketing tools, even when all those tools are connected to your AI. You need a single source of truth for your data.

How do AI, social media, and algorithms impact your email marketing? See the full discussion between Keith Perhac (SegMetrics) and Adrian Savage (EmailSmart) at segmetrics.io/articles/adria… Things are changing fast! #emailmarketing #emaildeliverability #ai

Friendly reminder that your KPIs are averages. They include your winners and your duds. So optimizing for the average usually means doing more of everything. A much better strategy is to segment down and find your all-stars. Double down on what's already working.

Got funnel problems? In our playbooks, we diagnose the top 30 funnel breakdowns + give you the benchmarks that matter + walk through the step-by-step fixes. All backed by data from thousands of real funnels. For free: segmetrics.io/l/funnel-playb…

Super excited about the new SegMetrics integration with Weavely.ai! Better quizzes + better data = faster growth. Learn more: segmetrics.io/articles/weave… #ai #analytics #weavely #segmetrics

Do you know when to use full funnel attribution? (Hint: It all depends on the question you need to answer.) #marketinganalytics #digitalmarketing #databeatsopinion

Why should you care about attribution models?

What if your marketing reports just showed up...exactly where and when you need them? For your CEO, your clients, for just for you. You've already got the all the data, but who's gonna remind you to actually check it and share it? Today, we fixed this: segmetrics.io/articles/intro…

Shopify Owners: Are you wasting money on the wrong ad platforms? youtube.com/watch?v=b2DnD9GW… #shopify #ecommerce #facebookads #googleads

Most marketers ask: “What are the best tools?” Wrong question. The real question is: 👉 Which tools actually drive revenue? Because clicks, opens, and engagement don’t pay the bills — customers do. segmetrics.io/articles/which…

#marketingstrategy #onlinemarketer #smartmarketer #databeatsopinion

They wanted to buy. They said no. Budget, timing, risk tolerance — A downsell catches revenue you'd otherwise lose completely and keeps the relationship open. The trick is structuring it so it doesn't undermine the main offer. Playbook: segmetrics.io/l/playbooks/?p…

Instead of working on the weekend, you could hire SegMetrics to fix your marketing data, troubleshoot your funnels, level-up your team, and scale your business. Life is short. Don't waste it wrestling with bad data or wasting time with low ROI strategies. segmetrics.io/services/