This is the most important post we have made on this page. When Reform UK Maidenhead was formed in January 2025, we set out to give residents who felt ignored a real voice in the Royal Borough. We have grown to over 6,000 followers, held our branch meetings, listened to a lot of people, and waited for the moment we could actually put someone on a ballot paper. That moment is here. On Thursday 24 September, Bray ward goes to the polls in a by-election, and for the first time since our branch was formed, Reform UK has a candidate standing in Maidenhead: Will Sennett. We wish Will the very best and offer him all of our support, and as this post goes out our supporters are in Bray knocking on doors and answering residents' questions. Will is not a career politician. He runs a business in Fifield, grew up in Holyport, he already serves on Bray Parish Council, and he is a dad of three. He is standing because he is tired of watching the town centre decline, watching money spent without answers, and watching residents chase the council for basic information. We know Bray has never elected a Reform councillor. We know we are up against parties that have been here for decades. But every one of you who followed this page did so because you wanted something different. This is the first chance to vote for it. If you live in Bray, Holyport or Fifield, please read Will's leaflet, ask him questions in the comments, and on 24 September, vote Will Sennett. If you live elsewhere in the borough, please share this post. One seat is where it starts. Promoted by Gareth Davies on behalf of Will Sennett, both of Reform UK, Millbank Tower, 21-24 Millbank, London SW1P 4QP.