@SharonToerek

IP and marketing lawyer, focused on the U.S. ad and marketing industry. Author of the Legal+Creative Agency Protection System. Lover of movies, fashion and CLE.

 Cleveland, Ohio, USA
legalandcreative.com
Joined June 2012
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Want more? Listen to the whole episode here: apple.co/33D2tYh

118: Making Video the Cornerstone of Influencer Campaigns

Podcast Episode · The Innovative Agency · May 4, 2021 · 29m

podcasts.apple.com
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3. When it comes to the future of content, video can uniquely convey the emotion behind your brand messaging.
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2. Trust in the power of talent as storytellers. Influencers have incredible creative and production ability that can speak authentically to your audience.
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1. Don't overcomplicate the power of video... it's one of the most important vehicles in telling your brand's story.
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Our co-founder @gabegordon spoke with @SharonToerek of #TheInnovativeAgency podcast about video-driven #influencer marketing and how brands can stand out in a crowded space. Here's what you need to know:
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Start the new year off by making sure your #intellectualproperty is #protected! Learn more in Nancy's latest blog post with advice from @SharonToerek, principal at Toerek Law. #MarshallPRMaine marshallpr.com/understanding…
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Sharon Toerek retweeted
News 5 Cleveland
@WEWS11 Jul 2019
It only takes a moment to share. on.wews.com/2JwAVta
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Sharon Toerek retweeted
Lisa Zone@LZone5 Apr 2019
If you have "guru" or "ninja" or "master" in your LinkedIn profile title, chances are I'm not going to accept your connection request.
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Sharon Toerek retweeted
Spin Sucks@SpinSucks28 Jun 2018
Replying to @SharonToerek @ginidietrich
Thanks, Sharon! What did you think? Even if you aren't growing an agency, vision is important. Anything you'd add? ^MC
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Think before you speak, words can hurt. Remember this.
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Sharon Toerek retweeted
Jody Sutter@jodysutter12 Jun 2017
Struggling to write an #agency-#client contract that works for both parties? Watch my webinar with @SharonToerek bit.ly/2te9FGr
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Sharon Toerek retweeted
MarTechExec@MarTechExec28 May 2017
Consultancies are taking the marketing world by storm. What implications could this have on #martech? @adage bit.ly/2r5NlAL
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Today is Taco Tuesday. Enjoy your taco. And ignore how badly this company misunderstands copyright law. xitter.cf/tacojohns/status/20180…
Taco John's@tacojohns3 Aug 2010
Taco John’s holds the copyright to Taco Tuesday giving us the exclusive right to use and protect it.
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Sharon Toerek retweeted
Jody Sutter@jodysutter14 Mar 2017
Not sure where to start with your ad agency's #newbusiness plan? 8 essential elements you must include: bit.ly/2nqdGp9 #INBOUND17
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Keep, Donate, Toss? Mind Your #Marketing #Communications Clutter christinacsmedia.com/blog/ke… Exercise simplicity. #creativity #leadership
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Sharon Toerek retweeted
BuzzFeed
@BuzzFeed8 Nov 2016
finally...something we can all agree on
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Not a drill: We have 2 Game 6 tix for 1 of ya. RT/follow us by 2 for a shot at 'em. RULES: atmlb.com/2efnOOX
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George Sanchez@gs49494910 Aug 2016
"Scale does not necessarily translate to a great creative process or idea." linkedin.com/pulse/redefinin…
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Do not aspire to popularity. Not everyone has taste.
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Sharon Toerek retweeted
Agency Insider@agencyin11 Apr 2016
The big payback: #Agencies brace for Obama's new overtime rules: hubs.ly/H02DVM10
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