Ian Shaw

Here's what you don't know about content creation that could 10X your output & results Let me show you how we evolved our client's content strategy from zero to a working system... 🎯 Starting point: • Zero posts • Zero strategy • Zero proven format The initial system:....

Meet Wik. He was stuck at $15K/month in his coaching business. 60 days later? He hit $60K/month. The secret? It wasn't hustling harder. It was fixing 3 hidden bottlenecks that most coaches ignore. Here's exactly how he did it: 🧵

Evin was a business owner drowning in DMs. He had no systems to: - build relationships with his following - bring followers onto his email list - book sales calls - sell his products Evin achieved his first $10k months after installing our systems. He swapped running about like a headless chicken for repeatable email and revenue growth whilst being able to focus on service delivery.

We've scaled several organic content funnels to $10k+/month. Automated dms from shortform content got great results up to: $79 price point Then more trust was needed through either: - value longform video - sales call - sales page copy This allowed 25% close rates at: $3.5k price point

Rory Sutherland spent 30 years studying human behavior and found: 'The human mind doesn't run on logic any more than a horse runs on petrol' 6 counterintuitive insights to transform your marketing 👇

Get the cheese without the hamster wheel in your coaching business 🧵👇

6 marketing cheat codes to scale your coaching business 🧵👇 1. Give value for free in your content or in return for someone's contact information (lead magnet)...

“3x better results vs old system” Booking calls in calendar This is a client result after just 5 days. We just starting: 1. Many leads contacted still going through DM chase up flow. 2. System only improves with time as tweaks are made to the messaging. 3. Inbound from organic content will also come into play with more reps/feedback Full transparency: purple dot is unrelated calendar event.

Bro casually gives a freestyle song better than anything Chris Brown has dropped in the last decade. (delivery driver gloves still on) Find what is hard for others & what is play for you. There are so many who have not found their zone of genius. Where it all comes easy to them. We are all diamonds in the rough until we find this. P.S. Everyone needs to find friends that bring that positive energy like the guys at 24secs. Does the guy on the left put on an air bowler hat with them moves ha? Credit: @ARIatTWIT

My path to tech wasn't traditional: - 5 years in university - 3 years in a career that didn't fit - Taught myself coding by building a Bitcoin price alerts app - Worked up to being software senior dev - Now running an AI marketing agency The lesson? Your past experiences aren't wasted time - they're building blocks. Sometimes the longest path is the best teacher.

The key to marketing: *Your opinion doesn't matter* Run several tests side by side and let the market decide.

Shooting blanks with your marketing? How sitting down with your ideal client (in your mind) ...can change everything. 👇🧵

Sell without being sleezy with this wisdom from Gary V 👇🧵

Why does collecting more emails mean more sales? If they aren’t willing to part with email for value - very unlikely to buy. these confirmed #subscribers can be offered an #upsell *straightaway*. not just used to build an #emaillist #salestips #warmleads #instagram #funnel

Within 7 days >50 sales and >500 leads added to email list from one instagram video. Without lifting a finger. Here's the breakdown of the funnel: youtube.com/watch?v=wsw2uho1…

“What’s the business that will put us out of business? How can we build it first?” AI will cause: - the death of those that don't ask these questions. - the success of those that do ask these questions.

One issue with AI is the friction to access... Having an AI assistant in a app the user already uses everyday like WhatsApp/Slack reduces the friction. Imagine instead of opening up the biz database and trawling through the data... You voicenote on Whatsapp: 'give me an update of the sales data from yesterday broken down by sales rep'

This was me last time I posted on #insta, now slightly more presentable making #reels on #automation and #sales instagram.com/reel/C1oXuz7oW…

Ever wonder... how some fitness pros turn their following... into a money-making machine? Let me tell you about Eddie's insane journey. Here's how Eddie went from just another fitness influencer to banking over $50k per month on Skool: Eddie's Starting Point...