United States Marine Corps, we salute you. 𝗦𝗲𝗺𝗽𝗲𝗿 𝗙𝗶.
Nov. 10th in 1775, the Continental Marines were established. THANK YOU to all who have served.
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Happy Birthday Carl Sagan
“Every kid starts out as a natural-born scientist, and then we beat it out of them. A few trickle through the system with their wonder and enthusiasm for science intact.”
#CarlSagan #AnnDruyan #Education #Science
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Great post teapawt.net/themarginalian/status/…
"Consider again that dot... On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization..."
On Carl Sagan's birthday, his timeless Pale Blue Dot monologue, animated in motion graphics: themarginalian.org/2012/12/1…
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The Force For Good Project | Official Website samhorn.com/forceforgood/
"Being a Force For Good means improving what happens to us, by us, and around us." @SamHornIntrigue
relationshipriches.com/relat…
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"Being a Force For Good means improving what happens to us, by us, and around us." @SamHornIntrigue
relationshipriches.com/relat…
The Attention Economy concept was famously introduced by Nobel laureate Herbert A. Simon in 1971, who observed that "a wealth of information creates a poverty of attention." *
Attention economy is an economic model that treats human attention as a scarce commodity rather than information supply. Attention functions as the foundational exchange of the digital age.
* "What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention."
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"A Rose by Any Other Name: products do not sell themselves, your words do " @asmartbear
Jason Cohen this one rings true!
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𝗝𝗼𝗵𝗻 𝗡𝗼𝘀𝘁𝗮: 𝗧𝗵𝗲 𝗠𝗮𝗻 𝗮𝗻𝗱 𝗛𝗶𝘀 𝗪𝗼𝗿𝗸
A deep thinker who kept asking the hard questions about AI and the human mind
@JohnNosta was an innovation theorist, author, and the founder of NostaLab, a think tank focused on how artificial intelligence is reshaping medicine, business, and the structure of thought itself. He wrote for Psychology Today, Fortune, Forbes, and Bloomberg, and published more than 500 articles. His book, The Borrowed Mind: Reclaiming Human Thought in the Age of AI, asks what happens to human effort, judgment, and responsibility when AI systems supply fluent answers. His Psychology Today column carried that question to a wide audience, and his Muck Rack profile lists the range of his writing and speaking.
His path began early. Raised in Perth Amboy, New Jersey, John served on the local first aid squad and joined an advanced summer program at Harvard at sixteen. He studied at Boston University and worked as a research associate at Harvard Medical School, where he co-authored papers in cardiovascular physiology while still an undergraduate. He later held senior leadership roles at Ogilvy CommonHealth, including Chief Creative Officer, Chief Strategic Officer, and unit president, and served in advisory roles with the World Health Organization, Roche, Google Health, and ARK Invest.
John died in early November 2026. His friend and colleague Gile Bashe shared the news on November 5 and reported that the cause was an aortic aneurysm. The two had spoken about the future of human cognition the day before. John leaves his wife, Amy, and their children, Katie, Annabel, and Jack.
*The Tributes*
Within hours, colleagues and friends across healthcare, technology, and media began to write about him. The posts below come from X and LinkedIn, and from the publications that knew his work. Each tribute links to the original post or article. Read together, they describe a man who was curious, generous with his time, and unwilling to settle for easy answers.
Gil Bashe @Gil_Bashe
Gil's tribute, published in Medika Life and Health Tech World, is the piece many other tributes trace back to. He called John a friend, mentor, and frequent intellectual sparring partner, and described conversations that moved from artificial intelligence and religion to creativity, marketing, philosophy, and the power of words. He wrote that John embraced complexity and ambiguity in an information environment shaped by speed and certainty, and he highlighted John's intellectual generosity. Gil named John one of the most original and provocative thinkers in health innovation.
Brian Roemmele @BrianRoemmele
On X, Brian announced the loss of a dear friend and called John a brilliant mind and a polymath. He traced John's story from the Harvard summer program at sixteen through his paramedic training and his years as president of the Perth Amboy First Aid Squad, and he noticed a pattern that began there: John measured first. Brian closed with prayers for Amy, the children, and the wider family. The post drew more than 32,000 views and many replies.
Joel Comm @joelcomm
In a reply on X on November 6, Joel said the news made him very sad. He remembered John as a great thinker who was unafraid to challenge a scientific narrative when it did not line up with the science.
Harvey Castro, MD, MBA
On LinkedIn, Harvey wrote that he was heartbroken. He said John pushed hard on the difficult questions about AI and the human mind and never settled for easy answers. He added that John shaped his AI journey and, more importantly, the person behind it.
Tatyana Kanzaveli @OpenHealthH
Tatyana shared her tribute on LinkedIn, where it appears in Amy Li's activity feed. She wrote that she was still in disbelief at the loss of a dear friend. She had been looking through photographs from the healthcare conferences they attended over the years, the many stages they shared, and the conversations about medicine, technology, innovation, and the future. She thanked John for his friendship and his brilliant mind and wished they had more time.
Tory Cenaj
Tory, also on LinkedIn, called John a pioneer and a thought-provoking thinker and sent her condolences to his family.
Amy Li
Amy wrote on LinkedIn that she was heartbroken. She described a rare kind of person who changes the way you think, challenges what you believe, and helps you become a better version of yourself, and she counted John among them.
Sherrie Rose (me)
On X, Sherrie wrote that the world is less bright without him and that she loved borrowing his mind, a phrase that echoes the title of his book. A second post shared her tears at the news. (This tribute x post written with the help of ai.)
Hector Valle @hectorvalle
On November 5, Hector posted a goodbye to a friend on X, and called John one of the most insightful minds he knew at the intersection of technology, AI, and health.
Justin Maynard @JADM823
John's own final post announced that The Borrowed Mind was coming as an audiobook. Justin replied there with a short message: he misses John already. Others have used the same thread to say goodbye.
ICT&health
The editors at ICT&health called his passing a personal loss. John had contributed articles and interviews to their platform and had been in discussions to keynote the ICT&health World Conference. They wrote that he challenged the healthcare community to look beyond technological progress and ask what innovation means for human intelligence, clinical judgment, and the future of medicine.
ARK Invest
John advised ARK Invest, and a market update reporting on Cathie Wood's outlook also paid tribute to him as a longtime collaborator.
What Each Shared
The tributes repeat the same few words: kind, brilliant, generous, unafraid. People remembered the late-night debates, the shared stages, the willingness to challenge a popular idea, and the habit of asking one more question. Many wrote that John changed how they think about AI, and several said he changed who they are.
John spent his last years asking what people carry when machines do more of the thinking. The people who loved his company have answered in their own words. They carry his questions with them.
teapawt.net/JohnNosta/status/21168…
COMING SOON! 🎧
The Borrowed Mind is coming to life as an audiobook!
A new way to experience the ideas, possibilities, and provocations of the Cognitive Age.
Stay tuned!
#AI #cognition
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To the final two personal notes I received from @JohnNosta (1959-2026), I responded with deep posts he liked.
John engaged with dozens of thinkers about thinking, though he eschewed the word "metacognition," which he thought old and too academic.
May he forever think in peace.
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To the final two personal notes I received from @JohnNosta (1959-2026), I responded with deep posts he liked.
John engaged with dozens of thinkers about thinking, though he eschewed the word "metacognition," which he thought old and too academic.
May he forever think in peace.
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AI for Everyone Show with @joelcomm and new book coming out Dec 1st.
In mid-2023, living in Puerto Rico, I kept asking myself, "What's my deal?" AI was everywhere and no niche grabbed me.
Two years later I was hosting The AI for Everyone Show and building more productively than ever before. My new book, AI Made Simple, comes out December 1st.
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Thanks @BrianRoemmele for your honest words. Social media may keep us in silos and your prayers to his amazing Amy, and children Katie, Annabel, Jack, and his greater family remind us of our humanity, especially in the age of ai. RIP @JohnNosta You will missed.
My dear friend John Nosta has passed away.
This is a hard one on me. He was such a dear friend.
His was such a brilliant mind and such a polymath. John Nosta entered university work at sixteen. He enrolled in an advanced summer program at Harvard University. His father, an electrical engineer in Perth Amboy, New Jersey, had wanted a doctor for a son.
The summer tested that path.
I have known John long enough to recognize the pattern that began there. He measured first. Around those years he served as president of the Perth Amboy First Aid Squad and trained as a paramedic.
The work put him in acute care, among Spanish-speaking neighbors, reading the immediate mechanics of heart and survival.
At Boston University he designed his own concentration in biophysics. He left for a year as a research associate at Harvard Medical School. There he joined groups studying cell volume regulation in ventricular myocardium, acute myocardial infarction, ventricular arrhythmias, and sudden cardiac death. Mentors included Thomas Smith, then chief of cardiology at the Peter Bent Brigham Hospital.
The papers appeared while he was still an undergraduate: one in the American Journal of Physiology in 1981 on hydrostatic forces limiting swelling of rat ventricular tissue, others in Circulation and the American Journal of Cardiology the same year and the next.
Smith advised an MD/PhD. John considered it and declined. He has said he went to college to study physiology but found his interests expanding into creativity, art, and philosophy, and that the conversations at Harvard ranged beyond the medical details into geopolitics, love, and art. He finished the degree at Boston University in 1981 and left the laboratory. His parents were not pleased.
He moved toward writing and the translation of science into other forms.
That sequence set the measure I later saw in our conversations. John held the clinical questions of volume, ischemia, and failure as a fixed reference while he examined later technologies.
He wrote more than a thousand pieces on technology, medicine, and the mind. When he published The Borrowed Mind, I recognized the same generous, fearless intellect that had appeared in our talks over the years: the insistence that human thought remains the author’s own even when the tools become fluent.
He called listening to certain technical accounts exponential learning. I called him a national treasure genius. Both judgments rest on the same early evidence: the summer at sixteen, the year of peer-reviewed work before the degree, and the decision to keep the questions open rather than close them inside a single profession. The public record continues from that point.
God rest your soul John.
John Nosta died following an aortic aneurysm.
Prayers to his amazing Amy, and children Katie, Annabel, Jack, and his greater family.
The world is less bright day. RIP @JohnNosta
You were amazing! I loved borrowing your mind.
Thank you @Gil_Bashe for the heartfelt write up medika.life/john-nosta-the-b…
“John Nosta is simply amazing and one of our national treasure geniuses.”
— @BrianRoemmele We have lost a legend.
"X is where the smart people are." @AndrewWarner
I've launched multiple YouTube channels that petered out.
4 reasons this one worked:
1. I stopped being embarrassed about numbers.
PREVIOUSLY:
a. I'd publish
b. See my first videos get 100s of views
d. be embarrassed because people like @lennysan and @noahkagan got 100s of thousands
d. stop posting
THIS TIME:
I started focusing on publishing daily. How often I publish became more important than how many views I got.
I trusted that I'd improve with experience, and the numbers would follow.
So:
a. I have over 70k subs already
b. multiple videos got 100s of thousands of views
c. I'm happier
2. @wadefoster of @zapier gave me a mission
He sponsored a full year of my videos. The goal he gave me was NOT to get viewers to download or pay for something.
He recognized that building with AI was going to be huge.
He told me to create videos that help people build more/better. He trusted that if more people build automations/software/etc, it would be good for Zapier and the world.
3. I rode a growing wave
Only 15% of workers use AI daily, but that number is growing fast.
# An owner of a concrete company told me he hates tech, but loves building with Claude Code
# A YouTuber told me he has stacks of Mac Studios that run software he gets off GitHub.
# A caterer showed me a Zap that takes his meeting notes from his Plaud device and turns them into client follow-ups.
4. X
@ Video views on X are blah.
@ People from X don't click to YouTube.
@ I prob make more from YouTube ad sense in a week than superstars like @levelsio make in a year on X.
BUT X is where the smart people are.
# @Bencera went viral with a 0-person company, so I jumped to interview him and got huge views.
# @pbteja1998 got millions of views for creating the first multi-agent company using ClawdBot (remember that?). I interviewed him and got my first viral video!
# @hot_town demoed Buzz when it launched and went viral on X, so I messaged him over and over until he did an interview. Again, it took off.
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On October 9, shares of AT&T, Verizon and T-Mobile fell by double digits after SpaceX announced a purchase of nationwide wireless airwave licenses, and more than $50 billion in market value left the three companies before lunch.
What Happens to Decades of Wisdom When Intelligence Costs Almost Nothing?
& Why Masterwork Matters as AI Advances
masterworkyears.com/why-mast…
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