Travel PR | Founder @mhairiewilson
United Kingdom
Joined January 2022
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Lovely media reaction to this @Hebridescruises story.
Up to 30 Minke whales have been spotted off the Isle of Eigg in one of the largest gatherings ever recorded in the Hebrides.
news.stv.tv/highlands-island…
Some fantastic coverage for our client @hebridescruises
Absolutely delighted to see them featured on BBC Travel, in a piece looking at Scotland’s tiny cruises and how they’re taking people to some of the most remote and spectacular parts of the country.
Strong coverage for our client, the Scottish Tourism Alliance.
The STA is calling on Government to create the conditions for tourism and hospitality to capitalise on demand, supporting growth, investing in people and avoiding further pressures on an already stretched sector.
NEW CLIENT WIN
So pleased to share that Shine has been appointed by The Bonham Hotel in Edinburgh to provide strategic PR support, as the hotel enters one of its most exciting phases.
An Edinburgh hospitality institution in the finest senses.
Another brilliant piece of national coverage for @Hebridescruises
A fantastic double-page spread @DailyMail on the ‘Big Five Autumn Wildlife Cruise’ with further coverage in Daily Mail Travel.
A wealth of insights at this morning’s The Herald Family Business Breakfast with @BusinessGateway hosted by @VirginMoney @TannadiceLad with panelists from Hebrides Cruises, Equi’s, Borders Biscuits and O’ Neill Property @NewsquestEvents
Shine Creative retweeted
Tourism businesses across Scotland face increasingly tough trading conditions this year. heraldscotland.com/news/2531…
‘23 magic moments everyone needs to experience on a Scottish cruise’
Garry Scott @heraldscotland captures the spirit, sights and sounds of what makes small ship cruising with @Hebridescruises such an unforgettable experience.
heraldscotland.com/life_styl…
Shine Creative retweeted
Interesting move by the Scottish tourism and hospitality industry, which have tabled proposals to change the way tourist taxes will be charged and collected in Scotland.
The ball is now firmly in the Scottish Government's court to respond.
heraldscotland.com/news/2519…
Secret speakeasy opens as part of Crieff Hydro overhaul | The Herald heraldscotland.com/news/2510…
Shine Creative retweeted
The freshest of seafood on our In Search of Seafood Cruise 🦞🦐
📸 Lynsey bland
Shine Creative retweeted
Must read @ScottWWright on @therealfoodcafe founder Sarah Heward. Housing supply is key to unlock UK growth & productivity. Our homes are smaller, less insulated & more expensive than most of Europe. And there aren’t enough. Acutely so in rural Scotland. heraldscotland.com/news/2506…
Thank you @ScottWWright for giving a platform to what may be the biggest barrier to growth (and in many cases, survival) for Scotland’s rural tourism businesses.
Sarah Heward, owner of @therealfoodcafe shares her thoughts in today’s The Herald Scotland.
heraldscotland.com/news/2506…
Shine Creative retweeted
Northern lights putting on a show for our first cruise of the season 💚 #scottishcruises
Shine Creative retweeted
We’re proud to announce that Hebrides Cruises has achieved Predator-Free Accreditation through the Biosecurity for Life initiative! Our Head Wildlife Guide, @lynseybland successfully completed the training on our behalf 💚 @biosecurityLIFE @GreenTourismUK
A wonderful, inspiring feature @therealfoodcafe Catalina Dima, the baking genius behind this extraordinary cinnamon roll.
An example of how our hospitality industry and passionate leadership can create life changing opportunities (and some of Scotland’s best baked treats…).
Scotland’s top travel trends for 2025 revealed | The Herald heraldscotland.com/news/2487…
The Hebrides having a real moment…
Inner Hebrides named in @BritishVogue ‘10 Best Places to Travel’ during 2025 and @NatGeoTravelUK Best of the Workd 2025.
thetimes.com/uk/scotland/art…
Wow - what a pic!
What a way to start the New Year! 💖
The Hebrides treated us to this breathtaking display of the Northern Lights to welcome 2025.
Here’s to a year filled with more unforgettable moments like this ⚓️
📸 James Fairbairns
#HappyNewYear #AuroraMagic #NorthernLights
