The Runwell has always been built for people who move at their own pace.
This is the next chapter.
Set The Pace.
Directed by Nicholas Braun
Creative Partner GentleForces
Produced by ProdCo
#Shinola #Runwell #SetThePace #NicholasBraun #watchbrand
Set the Pace.
A film by Nicholas Braun Featuring the Runwell collection from Shinola.
Watch the full video: youtu.be/C_qpqArA2ZE?si=a8fx…
#Shinola #SetThePace #Runwell #NewChapter #watchbrand
For decades, Eastern Time has been associated with New York.
Not a bad reference. Just not the only one.
Time is being built in Detroit. We think it's time for an update.
Sign the petition to make Detroit the EST standard: brnw.ch/21x1eFA
What if the next great chapter of watchmaking was written in Detroit?
Last month, we placed a full-page ad in @nytimes inviting Swiss watchmakers to partner with us - not as a transplant, but as collaborators redefining where and how the world’s finest watches are made.
Watch the interview: shorturl.at/F7kUB
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Read the full interview here:
fakeshoredrive.com/2025/05/s…
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I sat down with @Shinola to discuss their new collection with J Dilla
- Dilla's estate/daughters were fully involved
- Watches are based on graphics from old beat tapes & "Lightworks" video
- DJ bag includes special release of Jay Loves Japan
- Only 650 total watches available
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The influential beatmaker from Detroit is honored with limited-edition watches and a leather record bag. metrotimes.com/music/shinola…
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J Dilla Honored With Watch That Tracks Both Regular and Dilla Time
Full details here: complex.com/style/a/cmplxtar…
Shinola retweeted
Detroit based company Shinola crafts two timepieces in honor of producer and rapper, J Dilla. As part of their Great American series, the release, which drops tomorrow May 15, celebrates the east side native’s profound influence in hip-hop.
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J Dilla got his very own watch with Detroit company @Shinola as part of their Great American series.
It tells regular time — and Dilla Time. So many Easter eggs in this timepiece. Available May 15th
This Thursday, May 15, we honor the legendary J Dilla - producer, rapper, and Detroit icon - with two timepieces unlike any other. A Runwell Automatic and Runwell 2 Eye Chronograph inspired by the works of our next Great American.
The Duck, redesigned. We’ve reimagined our adventure-proof, water-resistant sport watch. Inspired by skin-diving gear—and of course, the feathered fowl who do it best.
Available now in three different color ways.
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One of the greatest of all time—not just in Detroit, but in the world. His ear, his soul, his timing… all one of one. Honored to narrate this tribute to a true genius and one of our city’s greatest. Shoutout to @shinola for celebrating his legacy with this year’s Great American watch. Be the first to hear about it at shinola.com/jdilla
Rest in power, Dilla. We feel you in every beat. 🕊🎶
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Biggest thank you ever to @sohohouse and @Shinola for honoring me at their Celebration of Women on 313 day! I love the city of Detroit with all of my heart and I’m so proud to be representing it every day!🤍
Can’t wait to rock my Shinola Detroit D necklace all of Tiger’s season!!





































