If you could distill and bottle up all the #ShopperMarketing wisdom, what would it look like? We actually did it in our new eBook: How To Build Modern Shopper Marketing Capability. Download your FREE copy here: bit.ly/2KHaNuP

Dear retailers: get this stuff in your stores. This pizza is to die for #NFRA26

JBP season is near. Quick test: what have you spent toward your Kroger commitment YTD? If the answer starts with "give me till end of week to pull that together," you have a data structure problem. Why commitment tracking breaks in Excel and how to fix it: bit.ly/4wI1EJd

Every #CPG marketer wants the ROI dashboard. Almost none have the system of record that makes it mean anything. New evaluation guide: the 5 tools teams mistake for marketing planning software + 12 questions that expose them in any demo. #shoppermarketing bit.ly/450GMkJ

Most #CPGmarketing teams that "try AI" in planning this year will be disappointed. Not because the tools are bad, because AI can't reason over 14 spreadsheet tabs and tribal knowledge. 4 moves to fix it this planning season. No new software, no reorg: bit.ly/4aBv57p

Retail media has outgrown the spreadsheet. As commerce media grows more complex, CPG teams need a system of record, not disconnected plans and reports. Read more: bit.ly/4oOTZGn #RetailMedia #CPGMarketing #CommerceMedia

Still phasing marketing spend in Excel? Finance hates it. Marketers fake it. There’s a better way. 🔍 The Hidden Flaws in CPG Marketing Finance Reporting 🧠 Featuring insights from Heidi Nagle 👉bit.ly/4p3jBix #ShopperMarketing #CPGMarketing, #MarketingFinance

“We think it was about $500K...” That was Tropicana’s best estimate before they ditched Excel and 1500-email chaos. Their fix? @Shopperations. Their results? Instant answers, clean budgets, no drama. Read the full story: bit.ly/43z99Fq #Shopperations #CPG

Headed to Chicago for the Shopper Marketing & Digital Grocery Summit? ✅ Stop by the Shopperations booth! 🎟️ Still deciding? Use code SHOPPERATIONS for 10% off tickets. See you there! #ShopperMarketing bit.ly/4db5zWt bit.ly/3ZcvZ4k

🦄 Is Integrated Omnichannel Marketing a myth? More meetings, less alignment? You’re not alone. At OmniCommicon, we unpacked how to fix the chaos: ✅ Clear ownership ✅ Unified budgets ✅ Systems that actually work 📽 Watch the recap → bit.ly/4250yLr

Want to master #ShopperMarketing or explain it better? 🤓 Our infographic breaks down a typical day, key skills, and industry insights. Essential reading for marketers and curious minds alike. 👉 Click to explore: bit.ly/43OlXK9

Check out my latest article: A Day In A Life of A Shopper Marketer - INFOGRAPHIC linkedin.com/pulse/day-life-… via @LinkedIn

Explaining your job to family at holidays: ‘I’m a shopper marketer.’ Cue blank stares. 😅 Let’s demystify it! Discover what a day in their life REALLY looks like — and how they create impactful marketing magic. 🎯 Check it out: bit.ly/41w0Vi5 #ShopperMarketing

Is Integrated #OmnichannelMarketing a myth? There is so much pain around it in #CPG that it inspired our "venting session" presentation at this week's virtual conference #OmniCommicon2024. Organized by @ConvosOnRetail and is completely FREE! Join us here: bit.ly/3xlWZDP

Shopperations Haiku that summarizes the essence of #DigitalGrocerySummit Thank you to #KrazyCouponLady for bringing amazing Typewritualist to the show! #UnblurTheBudget!

How can #CPG #ShopperMarketing teams strategically leverage #RMN investments? Industry best practices bit.ly/49mjlCm

#CPG #ShopperMarketing folks - please help us get quick benchmarking data by voting in this LinkedIn Poll: How much do you leverage #RetailMedia in your customer JBP process? VOTE HERE-->>> linkedin.com/feed/update/urn…

Here are 7 #ShopperMarketing Thought Leaders you should follow. They consistently publish great analytical and educational content. Have we forgotten anyone? If so, please tag them here: bit.ly/3VdyFxG

The mission of a #ShopperMarketing Operations Manager is to create an environment where shopper marketing activities can happen efficiently, in an agile way, and with minimum friction. Here is a very detaied job description and key skills for success: bit.ly/48mhk8L

Silly question: what is a #ShopperMarketing event? Tbh, it's not that silly. We see a huge variety in how shopper marketers define their events. Whether and how you do it can make or break your process. This deserves a deeper dive: bit.ly/3wb5JMd

Do you struggle to actualize your #ShopperMarketing events? Most CPG clients do. Today we explore why actualization is so hard and what can be done about it. bit.ly/3UxybSs