Halloween contest ends Saturday. Your follow-up shouldn't. Autoresponder → Follow-Up → Scheduled email, all built into ShortStack. buff.ly/g8iEGVD #EmailMarketing #HalloweenMarketing

The "bulk send" email is dead in the water. 8 ways to segment contacts: demographics, interests, multi-step forms, interactive content, web behavior, email engagement, purchases, lead scoring. buff.ly/2y489wT #EmailMarketing #B2BMarketing

One list, three audiences. Filter your ShortStack entries, copy each group to its own list, and send each one the right holiday email. buff.ly/dLBSZRy #EmailMarketing #LeadSegmentation

Before you set holiday discounts, ask what your audience wants. A Pick Your Prize giveaway turns every choice into a data point. buff.ly/kYcERlC #HolidayMarketing #DataDrivenMarketing

"Sale ends soon" is easy to ignore. A live countdown isn't. Add one to any ShortStack campaign, then schedule it to disappear when time's up. Learn more: buff.ly/XSLHaFf #MarketingTips

Halloween isn't just for B2C brands. 3 easy B2B contest ideas: caption contest, trivia quiz, feedback contest. buff.ly/DlLE6Fj #B2BMarketing #HalloweenMarketing

Customer Service Week idea: an exit-intent pop-up that says "Got a question?" instead of "Here's 10% off." Sometimes visitors leave confused. Nurture the lead instead! buff.ly/QbTml6t

Old National Bank let the public vote on where its giving budget went. Two weeks later: 107,941 votes, 50,415 new emails, and $265K+ for 97 nonprofits. buff.ly/IrLWFPN

Your entrants can be your best distribution channel. Add refer-a-friend to your next contest and let word-of-mouth do the work: buff.ly/xMdLceX

September = Q4 planning season. Lock in your campaign calendar, prizes, and legal rules now so November doesn't turn into a scramble.