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How do you best manage #adcampaigns using #Instagram content? It's all part of a process to continuously improve your #content to increase the performance of your campaigns. Follow along with these best practices to achieve the results you expect. ow.ly/WtaL30iV1tV

It's difficult keeping up with Facebook's ever-changing tweaks to their algorithm. Follow these best practices for #creatingcontent, written from the perspective of our VP, Enterprise and SMB #marketing @cowanpkc - ow.ly/d2bK30iMy2M

Make consumers recognize that your brand shares the same values that matter to them. Use #customcontent to tell your brand's unique story, and visualize a shared series of values to form strong long-lasting connections with your audience - ow.ly/K2Tc30iFHap

#Pinterest is a platform some marketers neglect in their #digitalmarketing strategies. But consumers who engage with #content on Pinterest are genuinely interested in your products. Learn to make #Pinterestcontent work for your brand - ow.ly/fhS430ix1DI

People want brands to #sharecontent that's relevant to their interests. That's why #localizedcontent is so important when your brand expands into a new market - ow.ly/kP3j30iqoMP

An argument can be made for #topfunnel marketing resembling the dating game. In many cases, your prospects see your brand for the first time when you email them. You need your #emailcontent to make the right #firstimpression so people want to see more - ow.ly/I8G030ij7X9

The legalities of how you use content can get very nuanced. It’s worth becoming educated about how to protect your brand’s valuable #creativeassets so you can establish and promote a unique brand #visualidentity - ow.ly/3ofF30i8Mm6

Creating content to produce clever and custom #InstagramStories Highlights needs to be a part of your #marketingstrategy. Follow these 10 tips to best utilize Instagram Stories' latest features, and make an impact with your #audience - ow.ly/NBsf30i4ezW

The balance of insourcing to in-house #contentteams, outsourcing to #agencypartners and relying on #technology to fill gaps is a challenge for marketers. Our VP of Strategic Partnerships @MindyLoverin speaks to the dilemma with helpful tips and insights - ow.ly/61tE30hXl8N

"Getting an audience is hard. Sustaining an audience is hard. It demands a #consistency of thought, of purpose, and of action over a long period of time." Bruce Springsteen's words of wisdom hint at the financial cost of inconsistent #visualcontent - ow.ly/emcH30hRe3f

Brands want to #createcontent at scale, but must be conscious of their budgets. As a result, the creative relationships between brands and agencies have evolved as scalable, cost-effective solutions for #contentproduction take the market by storm. ow.ly/aO8O30hMxPh

The beginning of #2018 is the perfect time to test the look and feel of your #visualcontent. Test against several #creativevariables and use the data you receive to continuously optimize your custom #brandidentity. ow.ly/5Xiw30hBmlt

In the era of social and digital media, #videocontent is key to success. But it takes the right types of videos to have the kind of impact you need. Follow these #bestpractices to continuously optimize your #customvideocontent - ow.ly/xkzE30hxemA

Your visual #brandidentity makes the difference between #audienceengagement and invisibility on #mobile. Here's how consistently on-brand #customcontent helps improve the mobile experience for your #consumers - ow.ly/YRJ030hn3zL

Platforms like #Instagram frequently release new features to help #contentcreators produce more customized and memorable experiences. Here are 2 recent Instagram updates to help you create memorable #consumerexperiences - ow.ly/nuhZ30hjUvm

Storytelling is an important part of building a #brandidentity. Brands that invest time and resources into creating #customcontent tell their unique stories with unique visuals. This is how you build healthy and sustainable #customerrelationships - ow.ly/KyMN30haXYX