Making brands meaningful. Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.
London, UK
Joined April 2011
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Well we wrote too soon. Delighted by the result of course. Demonstrates how venturing creatively beyond our borders can bring redemption and success in our post-Brexit environment - on or off the pitch!
Sign Salad watching the England game: Flair players left on the bench.
What a statement about British priorities in a post-brexit world. We’d rather defend our border conservatively and cautiously rather than venture outside with confidence, excitement and creativity
Thrilled to have won the 2020 Virginia Valentine Award for Cultural Insights for our work on new ways of representing whisky flavour with @Pernod_Ricard & @chivasregal! #MRSawards #semiotics #insight #marketresearch
The 2020 Virginia Valentine Award for Cultural Insights, sponsored by @TruthConsulting, goes to @signsalad and @ChivasRegalUK for their innovative approach to an established category for the Scotch Whisky business, making it more relevant and accessible to consumers #MRSawards
Excited for this year's #MRSawards, if from a distance ✨ Congratulations to all shortlisted! We're delighted to have been nominated for the Cultural Insight award for our work on communicating flavour with @Pernod_Ricard. Thank you @TweetMRS. #semiotics #research
It’s never been more important for our sector’s organisations to come together and showcase the excellent work being done in research, so we’re pleased to commence this year's #MRSawards with categories judged by @AQRUK, @ascorg, @AURA_Insight, @BigB2B and @TheICG
Our very own Alex Gordon is delighted to be joining a panel at the Insight Intelligence Summit tomorrow in London #mrsummit18
Looking forward to speaking about culturally-driven brand thinking at #WWQual on Friday morning
(1/2) Delighted to have been both speakers & listeners at last night’s Ginny Valentine evening – thank you @tweetMRS! Sign Salad Associate Director Emily Porter-Salmon talked through our award-nominated case study on ‘Unlocking the Free Thinker’ with @Johnston_Press...
Excited to see everyone at @MuseumofBrands tonight to hear our CEO Alex Gordon talking from 18:30 about culturally-aware brand thinking! #semiotics #masterclass #branding #culture #inspiration #design
Sign Salad retweeted
What are #semiotics and how do they apply to #branding? Join leading semiotics agency @signsalad for a session on culturally-aware brand thinking. Monday 16 April, 6.30-8.15pm. Tickets £19, book here: ow.ly/bjVV30ix6EV
#afterhours #masterclass #creative
Sign Salad retweeted
Revealing Perspectives: The MRS Cultural Insights Forum sponsored by @TruthConsulting and featuring @flamingolondon & @DiageoGB, @UMLondon & @TheEconomist, @signsalad & Johnston Press and @BBCRadio4. Join us in London on 18 April: mrs.org.uk/event/more/reveal…
Semiotics & The Art of Culturally-Driven Brand Thinking – an upcoming talk by our CEO Dr Alex… instagram.com/p/BgyDUfanJU6/
Sign Salad retweeted
How to build brand stand-out in today's busy markets? Looking forward to an evening on applied semiotics with @signsalad at @MuseumofBrands 16th April (evening). goo.gl/NWTS1x
Reactions to Brewdog's Pink IPA point to delicate semiotics of satire, highlighting both the power + futility of gendered colours - worthy initiatives need worthy execution dezeen.com/2018/03/07/brewdo… #InternationalWomensDay #dezeen
We’re at Eataly #NYC, where cues of Italian-ness meet cues of local-ness. A site that manages to… instagram.com/p/BfllZQOnm5B/
The influence of light on crowd behaviour, Nintendo's DIY #AugmentedReality creations, and Burger King makes a whopping point about net neutrality - all in this month's Sign Salad Loves signsalad.com/thought-store/… #semiotics #branding
'Beyond boys and girls' - our Emily Porter-Salmon is talking gender and Gen Z at #MRSlive Kids & Youth Research 2018 this Thursday. Where are cultural understandings of gender headed, and which brands are getting it right? mrs.org.uk/event/conferences… @TweetMRS #semiotics #insight
👏 CVS Pharmacy commits to non-airbrushed imagery, moving from health defined as physical 'perfection', to health as happy realism itsnicethat.com/news/cvs-pha… #semiotics #beauty @daphnemilner2