When it comes to generating leads in B2C there's a distinct lack of originality The default position is "copy that site" But to truly resonate with your prospects you must find out what they really want and what concerns them most You can do this in 2 ways: 1. Ask them - for every lead you generate call x amount and ask them why your ad resonated with them? What problem they want to solve? How urgent is it? What concerns they have? 2. Listen to them - Get call transcripts and listen to the questions your prospects ask and the concerns they have. Bang them into chatgpt and get a summary of the most often asked questions and concerns that crop up From this tailor your ads and your landing page to the real needs and concerns your prospects have You don't have to guess You can speak to your prospects in a way that makes sense to them and lowers their guard But you must get the information from them first

What are the biggest problems companies buying leads face? 1. Knowing who to trust How do you decide who to buy leads from? How can you guarantee the quality is going to be good? 2. Technical set up How do you get leads into an organisation and how do you report on them? What other processes do you need alongside this? How do you remove bad data? 3. Contractual issues How do you remove the need for multiple contractual and due diligence negotiations? If you're going to sign one contract how can you maintain visibility of all the places leads come from? 4. Returning bad data What is bad data? How do we ensure we reject it? How do we not pollute our CRM? When do we need to reject it? 5. Predictability How do ensure predictability of results and volume? How can we make sure that buying leads is only ever a revenue driver? 6. Compliance How can you make sure data is collected in the compliant way that you expect? How can you make sure you are aligned with your prospects wishes? --- Partner Hype is aiming to solve these problems And it's not just for brands buying leads... It's also a great way for agencies and brokers to prove their transparency and impartiality to clients (and remove risk) The future of buying leads removes the bias, guesswork and risk that's always been a part of buying leads... We want to start under promising and over delivering #leadgeneration #affiliatemarketing

Do you ever feel bad about the way you talk to chatgpt? I was trying to get it to create a caricature earlier and it couldn't do it "You've done it wrong again. Make it look like the person in the picture" Cartoonists that do caricatures can rest at ease...

You would think EDF had done badly out of this deal reading this article. Hinckley is expected to produce 3250 tw in its lifetime. At the £92.50 per MW the UK govt agreed - they'll be paying them over £300 billion theguardian.com/uk-news/2024…

All B2B saas companies should run qualitative zero party data capture with email address via value exchange on their website. Make use of the massive amount of traffic you have (but minute number of demo requests) rather than relying on 3rd party data. And guess what? You'll get insights directly into your prospects - What problems they have. Whether your messaging is off. Whether you have the solutions people are really looking for. Get real info on how to run your ABM campaigns. Etc etc The data is literally all there already visiting your site. You have to present a compelling reason why they give it you. That's why you need the value exchange. I'm working on something for it

Fig Rolls are the Rolls Royce of biscuits

If you read into Venus figurines and the Catal Hoyuk site and palaeolithic society... I'd be very very surprised if this was a real person. Strange article theguardian.com/commentisfre…

Come up with an idea for B2B saas Biggest sticking point - What is the name of the role that would use it? New ones appear constantly. Some are suddenly no longer used (customer success). Many overlap It's as if category creation is now: new job role creation to make this new solution attractive to that new job role we just defined to sell our tat to.

It's an opportunity everyone misses 85% of the people that see your TY page, that's the most engaged they will ever be

In marketing, everyone tells you to focus on people's problems Problem is, people don't necessarily know when they have a problem Instead, focus on pain You always know when you've got a pain - that's the thing you want to do something about #marketingtips #digitalmarketing

I find it astonishing how poor a lot of lead nurturing is Email after generic email about the company sending it, or trying to convert me. Instead... Hit my pain point - focus on what keeps me awake at night #leadnurturing #marketingtips #digitalmarketing

As a lead buyer you want to sell to every lead you receive Focusing on the CPL and not the quality of the lead stops you doing this... #DigitalMarketing #MarketingTips